Paid Audio Manager

Wise•New York, NY

22h

About The Position

Wise is a global technology company building the best way to move and manage the world’s money. We are looking for a data-driven Paid Audio Manager to support the execution and scaling of Wise’s advertising activity across the global podcast and streaming landscape. This role will focus on leveraging automated, targetable, and scalable ad buying solutions while maintaining direct relationships with audio networks and platforms. You will support the development of advertising partnerships with major audio platforms and use their proprietary technology to drive efficient, high-volume, and sustainable customer acquisition.

Requirements

Solid foundation in performance marketing.
Familiarity with the global audio advertising landscape.
Experience managing large media budgets and hitting specific direct response KPIs.
Comfort working with pixel-based audio attribution providers like Podscribe.
Team player with strong communication skills.

Nice To Haves

Strong analytical mindset.
Experience working with marketing mix modeling (MMM).
Experience pulling reports from Looker, Tableau, or similar data visualization tools.
Ability to stay organized in a fast-paced business.

Responsibilities

Help design the roadmap for "direct-automated" audio buying, focusing on platforms that allow for rapid scaling and precise audience targeting.
Be responsible for the end-to-end management of self-serve platforms (e.g., Spotify Ads Manager) and direct automated solutions from major networks (e.g., Acast’s automated marketplace).
Execute network-level buys with partners like iHeartMedia, SXM Media, and Global, leveraging their internal tech to target key audiences across their entire portfolios.
Help our team move beyond "show-level" buying to prioritize audience-level buying, utilizing first-party and third-party data to find Wise customers wherever they are listening.
Implement real-time optimizations, creative rotation, and frequency caps for campaigns running across multiple streaming and podcast environments.
Negotiate programmatic guaranteed deals that bypass the open exchange but maintain the efficiency of automated execution.
Use a data-first approach to measure the success of automated audio ads, closely monitoring metrics like CVR, CPA, customer LTV and contribution margin.
Partner with Wise’s Analytics & Marketing Platform teams to integrate platform-specific UI data (like Spotify’s Ad Analytics or Global’s DAX) with Wise’s internal attribution models.
Facilitate a robust “test & learn” strategy, including creative A/B testing, audience & targeting testing, contextual alignment testing, etc.