Paid and Organic Social Media Manager

Landing • Birmingham, AL

3d • $85,000 - $95,000 • Onsite

About The Position

Landing is seeking a Social Media Manager to drive awareness, engagement, and customer acquisition through both paid and organic social media strategies. This role will own a paid social budget and be responsible for its return on investment, focusing on real business impact such as booked apartments. The Social Media Manager will be the first to hold this position, reporting to the Senior Director of Performance Marketing, and will have the autonomy to experiment and build the social program from the ground up. The ideal candidate will have a strong understanding of performance marketing, creative development, and data analysis, with a focus on scrappy, effective work over polished, expensive campaigns.

Requirements

• 4+ years of experience running paid social with significant budget authority and accountability for return on investment.
• Proven ability to create various forms of content (copy, static, short-form video) from concept to post, without relying on external designers.
• Strong organic social instincts, understanding what drives scrolling stops, follows, and meaningful engagement.
• Experience with proper testing methodologies (e.g., holdouts, geo splits) and understanding of platform-reported ROAS.
• Comfortable with performance marketing metrics such as CAC, payback, and contribution, and able to defend budget requests with data.
• Proficiency in using AI tools in a daily workflow.
• A portfolio demonstrating scrappy, performance-driven work that has outperformed more polished campaigns.
• Willingness to relocate to Birmingham, AL, or already be based there.

Nice To Haves

• Experience with a focus on performance marketing over brand awareness.
• Ability to write sharp, specific, and occasionally funny copy.

Responsibilities

• Own paid social strategy and budget across Meta, TikTok, Reddit, and YouTube, measured on booked revenue and customer acquisition cost.
• Develop and execute organic social strategy focusing on audience growth, engagement that converts, and brand search lift.
• Create and direct social media content, including copy, static images, and short-form video.
• Implement and manage a rigorous testing framework for audiences, hooks, formats, and landing pages, with documented results.
• Develop owner-facing content for LinkedIn, targeting multifamily owners and asset managers.
• Utilize AI in daily workflow for content generation, iteration, and automation.

Benefits

• $85,000 - $95,000 annually
• Opportunities for upward mobility
• Stock Options
• Comprehensive benefits package: Medical, dental, vision, life, AD&D, disability, mental health, pet, commuter benefits, and FSA or HSA options
• Retirement support: 401(k) plan + access to ImmediatePay
• Generous paid time off policy
• $750 USD annually in Landing Stays travel perk

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed