Paid Ads Specialist
Pavago
•Remote
About The Position
We’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms. This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth. If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you.
Requirements
- Proven experience managing paid ad campaigns (Google Ads and Meta required)
- Strong understanding of PPC metrics, attribution models, and conversion tracking
- Hands-on experience with: Google Analytics, Google Tag Manager
- Strong analytical skills with the ability to make data-driven decisions
- Excellent communication, organization, and project management skills
- Comfortable working remote during U.S. business hours
Nice To Haves
- Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads)
- Familiarity with automation tools, scripts, and dynamic campaigns
- Experience with landing page optimization and funnel strategy
- Experience managing ad budgets of varying sizes
- Knowledge of remarketing and multi-touch attribution
Responsibilities
- Develop and execute paid advertising strategies aligned with business goals
- Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels
- Conduct audience research, keyword analysis, and targeting strategy
- Forecast budgets and expected performance with marketing leadership
- Create, test, and optimize ad creatives, copy, and landing pages
- Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS
- Run structured A/B tests to improve performance
- Use automation features such as Performance Max and Dynamic Search Ads
- Continuously improve conversion rates and campaign efficiency
- Work with content, design, and analytics teams to ensure campaign alignment
- Align paid media efforts with overall marketing and brand strategy
- Stay updated on platform features and coordinate with platform representatives
- Track and analyze campaign performance across platforms
- Prepare weekly and monthly performance reports
- Identify trends and provide actionable insights and recommendations
- Refine targeting, creative, and budget allocation based on data
Benefits
- Fully remote role with strong ownership and autonomy
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
