Paid Ads Manager

Wiley•Remote, NC, USA, NC

1d•$58,000 - $81,200•Remote

About The Position

The Paid Ads Manager is responsible for planning, executing, and optimizing paid ads campaigns to support audience growth, engagement, and revenue generation across Wiley’s Audience Solutions portfolio. This role owns paid ads set up, scheduling, budget management, maintenance, performance reporting, and channel testing initiatives. The position plays a critical role in growing owned audience assets, including YouTube subscribers and retargeting audiences, while reducing reliance on third-party paid reach. The role also supports campaign execution across platforms such as Meta, LinkedIn, and YouTube, and contributes to broader marketing attribution and reporting efforts. The role also contributes to dedicated strategic initiatives focused on accelerating audience growth across owned, organic and paid channels, supporting scalable acquisition and long-term audience value creation.

Requirements

Experience managing paid ads campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, Google ads
Strong understanding of digital marketing metrics, including CPC (Cost per Click), CPA(Cost per Acquisition), CTR (Click-through-rate), and ROI (return on investment)
Experience with campaign budget management and performance optimization
Knowledge of UTM (Urchin Tracking Module) tracking, campaign tagging, and digital attribution principles
Experience using analytics and reporting tools
Ability to analyze campaign performance and translate data into actionable insights
Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously
Clear written communication skills for reporting, recommendations, and documentation
Problem-solving skills, particularly in troubleshooting campaigns or platform issues

Responsibilities

Plan, schedule, and execute paid ads campaigns across platforms (e.g., Meta, LinkedIn, YouTube, Google, Bing), ensuring alignment with campaign objectives and budget allocations
Manage paid ads budgets, monitor performance, and optimize campaigns to meet cost-efficiency and revenue contribution targets
Grow owned audience assets, including YouTube subscribers and retargeting audiences, through structured campaign strategies and ongoing optimization
Lead testing of new paid ads channels and formats, documenting performance benchmarks and providing clear recommendations for future investment
Analyze campaign performance and produce structured insights, including cost-per-acquisition comparisons and channel effectiveness reporting
Maintain consistent UTM tracking standards across all campaigns and support integration of paid media performance into broader attribution and reporting frameworks
Support YouTube content distribution, retargeting strategy execution, and troubleshooting across paid platforms (e.g., Meta account issues)
Contribute to the development of automated reporting dashboards and processes to improve campaign visibility and reduce manual reporting effort
Support and execute dedicated audience growth initiatives, partnering with the Director and wider marketing team to scale acquisition across owned channels (e.g., YouTube, retargeting audiences, newsletters) and reduce reliance on third-party media