Ads Manager

Smallegan Real Estate•Grand Rapids, MI

20h

About The Position

We are seeking a highly driven, analytical, and creative Digital Marketing Performance Specialist to lead and optimize our digital marketing efforts across paid advertising, SEO, website performance, and lead generation. This role is ideal for someone who enjoys both strategy and execution — someone who can build campaigns, analyze performance, improve systems, and continuously optimize results. You’ll play a key role in helping drive business growth through smarter marketing, stronger lead generation, and measurable performance improvements.

Requirements

Experience managing digital advertising campaigns
Strong understanding of Meta Ads, Google Ads, PPC, and retargeting
Knowledge of SEO and website optimization
Strong analytical and problem-solving skills
Ability to interpret data and make strategic recommendations
Highly organized with strong attention to detail
Ability to manage multiple projects and deadlines

Responsibilities

Create and manage paid advertising campaigns across Meta, Google, YouTube, and other digital platforms
Monitor and optimize campaign performance, targeting, budgets, and lead quality
Manage PPC, retargeting, and social media advertising strategies
Continuously test and improve ads, audiences, and conversion performance
Execute SEO strategies to improve website traffic and search rankings
Monitor website performance and user engagement metrics
Optimize website content, landing pages, and metadata
Identify opportunities to improve conversion rates and user experience
Track and maintain key marketing KPIs
Build and maintain reporting dashboards
Deliver monthly marketing reports with actionable recommendations
Analyze campaign data and identify opportunities for improvement
Maintain a centralized content and asset library
Help improve marketing systems and workflows
Organize marketing assets, ad creatives, and campaign materials
Collaborate closely with the marketing and operations teams