Paid Ads & Full Funnel Designer

Skylink

2d•$15 - $25•Remote

About The Position

This is a high-ownership, execution-driven, part-time contract role with 10 hours a week. You will own the whole path: the ad, the landing page, the form, and the lead that lands on a salesperson’s desk in Salesforce. The goal of every paid dollar and every funnel is a form fill or a conversation with sales. Clicks, impressions, and visits don't count. You will work closely with our CEO, and our Sales team, with our Marketing Playbook and AI marketing engine behind you. Aviation experience is not required. Our AI engine carries the industry knowledge, the proof points, and the campaign history. We are hiring funnel thinking and disciplined judgment.

Requirements

3+ years of hands-on experience running paid campaigns in a B2B environment (LinkedIn Campaign Manager is a must; Meta Ads Manager is a strong plus)
A track record of running an ad account on a fixed review rhythm with written notes
Experience building landing page funnels and testing the full chain, not just the page
Hands-on experience with CRM and marketing automation (Salesforce and ActiveCampaign preferred, or similar platforms such as HubSpot)
Comfort with website builders like Squarespace, tracking pixels, and UTM structures
Ability to build budget models from real cost-per-click and conversion data
Advanced prompting skills and the ability to use AI as a leverage tool, not a crutch
Comfortable pushing back with data, including to leadership
Ability to manage multiple projects independently in a remote environment
Self-discipline & optimism: Consistently focused and positive, even in challenges.
Emotional intelligence & empathy: Understand and connect with others on a deeper level.
Scrappiness: Find solutions with creativity and practical insight.
Ability to read people & act with initiative: Anticipate needs and take proactive steps.
Persistence & passion: Stay committed and driven towards goals.
Great communication & engaging presence: Articulate and compelling in all interactions.
Accountability & authenticity: Own your results and stay true to your values.

Responsibilities

Run LinkedIn prospecting campaigns against target-account lists and buying roles
Run Meta retargeting and awareness campaigns
Hold the weekly review rhythm: read the AI engine's draft, decide, apply the fixes the same day, and save the written recommendation note.
Run the Thursday load-and-check: load approved creative and confirm everything is serving, with no mid-week changes
Diagnose before changing anything: is it delivering, is the click-through healthy, is the page converting, are leads qualifying, or is it fatigue?
Decide when to freshen an ad that wore out and when to rewrite one that never worked
Build landing pages (one offer, one form) and thank-you pages at their own URLs in Squarespace
Build forms and automations in ActiveCampaign that trigger email sequences and alert Sales
Wire leads into Salesforce, including campaign membership and same-day follow-up tasks for reps
Set UTMs at the ad set level, following our naming standard
Install tracking pixels the day pages go live, before any ads run
Test every funnel end to end with a real submission before launch
Track landing page conversion rate, MQLs, and cost per MQL
Test the offer, headline, and form placement to improve conversion
Separate cold paid traffic from warm traffic before drawing conclusions
Bring a clear one-line paid summary to our weekly Monday Number meeting
Work with our Designer on ad creative and page builds, and keep a creative queue ready for rotation
Partner with Sales on lead quality and disqualification patterns
Bring the CEO budget proposals backed by data, and sometimes a respectful “not yet”