Owner - Value Proposition and Loyalty

Servus Credit Union • Edmonton, AB

3d • Remote

About The Position

Join Servus Credit Union - Canada’s Largest Credit Union! We are hiring for a full-time Owner - Value Proposition and Loyalty to join our Products, Pricing & Loyalty Team! At Servus Credit Union, we do things differently—because we’re a credit union, not a bank. And that difference matters. We believe in putting people before profits, which is why our members are also our owners. Every dollar we earn is reinvested into the things that matter most: our members, our employees, and our communities. Whether it’s through profit sharing, competitive rates, or local initiatives that make a real impact, we’re here to help Albertans feel good about their money. We’re looking for passionate, values-driven people to join our team. We welcome individuals from all backgrounds who are aligned with our values and are eager to contribute in meaningful ways. If you're excited to grow your career with a team that’s innovative, hardworking, collaborative and deeply rooted in community, we want to meet you. Join Servus and discover a better way to work.

Requirements

• 5+ years of experience in product management, loyalty marketing, CRM or partnership management.
• Bachelor’s degree in Marketing, Finance, Business, Economics, or a related field.
• Strong understanding and experience in customer lifecycle marketing and retention strategies.
• Demonstrated ability to identify performance gaps and build cross-functional initiatives that drive measurable growth.
• Strong working knowledge of modern analytical tools, methodologies & presentation mediums.
• Excellent negotiation, relationship management, and communication skills.
• Ability to balance creativity with data-driven decision-making.
• Experience leading campaign portfolios or complex, multi-channel initiatives.
• Thorough knowledge of the competitor credit union/financial institutions, retail banking products, loyalty, sponsorship/partnerships landscape in Canada.
• Strong strategic and analytical skills with the ability to develop targeted, insight-driven growth initiatives.
• Exceptional communication and stakeholder management skills, particularly in enabling frontline execution.
• Ability to interpret performance trends, competitor activity, and financial impacts to inform strategy.
• Strong organizational and project management capabilities; able to manage multiple initiatives simultaneously.
• Ability to influence across departments and align stakeholders around shared growth objectives.
• Proven skill in navigating ambiguity and complexity, using sound judgment, data, and cross-functional input to clarify priorities and move initiatives forward.

Responsibilities

• Responsible for the active ownership and execution of the Profit Share program, and the accuracy and completeness of the comprising payouts (Common Share Dividends / Investment Share Dividends / Patronage).
• Make strategic recommendations to the evolution of the holistic loyalty strategy that addresses transactional and relationship loyalty, ensuring alignment with the Value Proposition and target member segments.
• Coordinate the delivery of foundational member and employee-facing campaigns that support major value delivery components, particularly Profit Share & deposit-gathering programs, with Marketing, Communications, Sales Effectiveness, Operations.
• Provide recommendations for enhancements to existing Profit Share and deposit-gathering programs, using available data to monitor, evaluate and improve program results.
• Collaborate with delivery teams (marketing, communications, operations) to implement, continually refine and measure the alignment and use of the value proposition and target member segments in member lifecycle strategies, employing modern forms of banking product planning, customer journeys and product development processes.
• Monitor and evaluate markets, trends, and competitive dynamics to identify and assess opportunities or enhancements to existing programs.

Benefits

• Competitive compensation including performance-based incentive pay and profit share
• Training & Development Opportunities
• Career Advancement Potential
• Flexible work options
• Meaningful work towards individual and corporate goals
• Opportunities to get involved and give back through an employee volunteer program
• Profit sharing
• Voting for the board of directors
• Financial services

What This Job Offers

• Job Type: Full-time