Owned & Earned Sr. Associate

Dollar Shave Club • Durham, NC

8d • Hybrid

About The Position

We’re looking for an Owned & Earned Sr. Associate to own the voice of Dollar Shave Club everywhere our brand shows up without a media dollar behind it — organic social, community, influencer, PR, and the non-traditional channels where culture actually happens. This is the role responsible for what people think and feel about Dollar Shave Club before they ever see a paid ad. You won’t just program that voice — you’ll help create it, concepting and producing the short-form video, film, and organic content that carries it. You keep the brand culturally current across our social channels, fluent in what's trending across platforms and fast enough to react. This seat lives at the top of the funnel — not as a support function for performance marketing, but as the engine of awareness and brand equity that makes everything downstream work harder. You’ll also be our ear to the ground: closest to how members and prospects actually talk about us, and responsible for routing that signal back into the brand. You’ll partner closely with Creative, Brand, and our DTC and Performance Marketing team, and work hand-in-hand with our PR agency and creator roster. This role reports to the Associate Creative Director.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 4+ years in organic/owned social, community management, influencer, PR, or earned media — brand-side experience strongly preferred
• Proven track record building and growing brand-owned social channels and creator programs from the ground up
• Hands-on experience managing PR agencies and/or running influencer partnerships end to end
• Hands-on experience producing short-form video and film content — concepting, shooting, and/or editing for paid and organic social media, with examples/a portfolio to share
• Experience with social listening tools and turning raw consumer signal into brand recommendations
• Background in DTC, CPG, personal care, or a culturally-driven consumer brand strongly preferred
• Comfortable operating as the sole owner of a function — building process and systems where none exist
• A killer instinct for brand voice — you can write and edit in a bold, irreverent, unmistakably DSC tone
• Cultural fluency — you see where attention is moving before it’s obvious, and know how to show up without trying too hard
• Strong editorial and content judgment across formats, platforms, and creators
• Hands-on content creation chops — you can concept, shoot and edit short-form video (or give direction to those who do) and know exactly what makes something scroll stopping
• Ability to synthesize messy qualitative signal — comments, DMs, reviews, coverage — into clear, actionable insight
• Fluent in owned and earned metrics — awareness, share of voice, sentiment, engagement, earned reach — and skeptical of vanity numbers
• Excellent communicator and cross-functional partner who can brief creators, agencies, and executives with equal ease
• Self-starter with a strong bias to action who thrives in a fast-moving, test-and-learn environment

Responsibilities

• Own the organic and owned social voice, content calendar, and publishing across all brand-owned channels, including but not limited to Instagram, Facebook, TikTok, X
• Run community management — comments, DMs, and reviews — in a consistent, irreverent Dollar Shave Club voice
• Identify and activate the non-traditional and emerging channels where our audience actually spends attention, keeping Dollar Shave Club present in cultural moments in a way that feels native, not forced
• Grow top-of-funnel awareness and brand equity as the primary measure of success — not last-click conversion
• Concept, produce, and edit content — short form video, film, and social-native formats — for organic and paid owned channels, from scrappy same-day reactive posts to bigger organic brand moments.
• Stay on trend and move fast — spot trending formats, sounds, and moments across social, and react in real time so DSC shows up
• Partner with our PR agency to shape strategy and manage execution — media relations, press moments, product announcements, and reactive/newsjacking opportunities
• Protect and grow our share of voice and earned reach across the personal care conversation
• Own influencer end to end — sourcing, briefing, negotiation, activation, and measurement
• Build and manage a creator roster aligned to the brand and to top-of-funnel awareness goals
• Make sure every piece of influencer content sounds like Dollar Shave Club, not like a generic brand deal
• Collaborate with creators on content production — from concept and briefing through to the finished cut — so the work lands native to the platform and is unmistakably us.
• Run always-on social listening — sentiment, conversation, emerging trends, and competitive chatter
• Synthesize member and prospect feedback and route it back to the brand team on a regular cadence
• Serve as the brand's early-warning system for risk and its radar for organic opportunity
• Define and own the owned/earned scorecard — awareness, engagement, earned reach and impressions, share of voice, sentiment, and influencer performance

Benefits

• Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
• Free life insurance, short term disability and long term disability
• 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half day Fridays year-round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club Products
• Monthly cell phone stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Senior