Associate, Earned Media

Adelphi Group • Birmingham, MI

4d • $50,000 - $55,000 • Hybrid

About The Position

Weber Shandwick has an exciting opportunity for an Associate to join our team. This opportunity is perfect for a strategic, creative and organized individual, who is a fast-learner and keen observer of cultural trends. Ideal candidates should be passionate about earned media, client service, and the consumer media landscape. As a crucial supporting role on client work, this individual will work closely with multiple cross-channel marketing and PR teams within the Detroit office and across the U.S. to assist in campaign development and execution on behalf of our clients. We’re looking for an individual with the confidence to actively participate in client and team projects, but also the motivation to own solo projects with an intuition of when to reach out for collaboration.

Requirements

• 1-3 years of professional experience in an agency or similar setting
• Strong communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Ability to multi-task effectively and work within tight deadlines while supporting multiple projects
• Strong team player and problem solver
• Ability to work independently and as part of a team

Responsibilities

• Serves as a key integrated team member in support of strategic earned media campaigns, including developing media targets, story angles and outreach approaches, in collaboration with and support from senior media relations team members.
• Generates story ideas and drafts media materials (e.g., media lists and pitches), conducts outreach, performs influencer research and manages reporter/influencer relationships and media opportunities to land coverage.
• Supports campaign and program development by conducting relevant research and contributing creative ideas in planning meetings and team brainstorms.
• Maintains a keen interest in current news and cultural trends; proactively shares insights with teams and clients to inform plans, strategies and activations.
• Understanding clients' business, industry and competitive landscape to help shape activations and provide thoughtful recommendations.
• Assist team with monitoring coverage, developing coverage reports, and compiling campaign client updates.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed