Outside Sales Representative

Power Engineering And Mfg Ltd•Waterloo, IA
•$70,000 - $80,000•Onsite

About The Position

Power Engineering & Manufacturing Ltd. (PEM) is seeking a highly motivated Outside Sales Representative to drive company growth by developing new business and expanding targeted account relationships. This strategic, account-facing position focuses on identifying, developing, and winning the right opportunities, particularly repeatable OEM heavy-duty gearbox business. The role operates under PEM’s AFI (Account Focus Initiative) model, serving as the Primary Lead for assigned Priority Accounts, providing intentional account development and solution-driven commercial execution. PEM’s growth depends on winning new business and building a strong pipeline of opportunities that fit the company’s capabilities and long-term goals.

Requirements

  • Minimum 5 years of outside sales, external sales, account management, sales engineering, or comparable Account-facing business development experience.
  • Strong ability to develop relationships, ask effective discovery questions, uncover Account needs, understand Account applications and decision processes, and advance opportunities through disciplined follow-up.
  • Strong written and verbal communication skills.
  • Ability to work independently, prioritize effectively, and maintain momentum across multiple opportunities.
  • Ability and willingness to travel domestically within the United States as needed.
  • Current valid driver’s license.
  • Ability to use CRM tools and maintain accurate, current records.

Nice To Haves

  • Experience in a manufacturing-related field.
  • Experience in outside sales or external sales within a manufacturing company or organization.
  • Experience working with OEMs, industrial products, engineered products, repeatable industrial business models, or technically oriented Account applications.
  • Experience working alongside engineering, manufacturing, or technical teams in an Account-facing role.
  • Familiarity with Salesforce or comparable CRM systems.
  • Familiarity with modern AI tools (e.g., Microsoft 365 Copilot or generative AI assistants such as ChatGPT/Claude) to augment sales productivity.

Responsibilities

  • Proactively identify, develop and pursue New Business opportunities with OEMs and other target Accounts that fit PEM’s heavy-duty gearbox capabilities, strategic priorities, and long-term growth objectives.
  • Build deep understanding of assigned or targeted Accounts, including their equipment, gearbox applications, decision-making processes, and needs where PEM can create differentiated value.
  • Identify and engage the right Account contacts, including decision-makers, buying influences, technical leaders, and other relevant stakeholders.
  • Serve as Primary Lead for assigned Priority Accounts, driving focused Account development and intentional opportunity progression.
  • Prepare for and travel to Account and prospect sites within the United States as needed to advance objectives, strengthen relationships, and improve Account understanding.
  • Work with internal teams to shape and advance opportunities by connecting Account insight, need, technical understanding, competitive considerations, and PEM capabilities.
  • Follow-up on active opportunities and quotes with urgency, professionalism, persistence, and discipline.
  • Prioritize opportunities based on fit, timing, repeatability, win potential, and strategic value to avoid low-fit, low-value pursuits.
  • Focus on proactive New Business development, including outreach, Account visits, referrals, research, networking, and industry awareness.
  • Develop existing Accounts with growth potential by uncovering overlooked opportunity paths and identifying adjacent targets.
  • Document Account contacts, meetings, calls, emails, opportunity strategy, next steps, and Key Account knowledge in Salesforce CRM.
  • Create or help create opportunities promptly when real pursuits exist.
  • Keep opportunity records current, including contact information, meeting notes, projected close timing, qualification risks, next steps, and strategy-to-win content.
  • Log meaningful sales activity and follow-up communication in Salesforce.
  • Maintain pipeline visibility that clearly distinguishes active work from delayed, stale, or no-longer-viable pursuits.
  • Communicate clearly with Inside Sales, Engineering, and Leadership about pursuits, support needed, changes, and next steps.
  • Coordinate effectively with internal quoting, order-processing, and technical resources without drifting into internal support.

Benefits

  • Competitive base salary plus commissions.
  • Company-provided work tools (e.g., cell phone and laptop).
  • Comprehensive benefits package (including 100% company-paid employee medical coverage).
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