Outside Sales Engineer - Santa Rosa / Napa

Rust Automation & Controls•Santa Rosa, CA

17d•Remote

About The Position

Rust Automation & Controls is seeking a dynamic, driven Outside Sales Engineer to support and grow its Bay Area territory, including the North Bay Area. The role promotes assigned product specialties and works closely with internal sales teams, manufacturing partners, and end users. The position is remote, but the employee must reside in the territory and will support commercial, industrial, and municipal customers throughout the region. The role aims to achieve sales goals by increasing revenue and gross margin, building relationships with current and prospective customers, executing territory and account plans, and developing and reporting on sales opportunities. The Outside Sales Engineer learns and promotes the company’s products and solutions, identifies customer needs, prepares quotations with the Inside Sales team, conducts sales calls and site walkdowns, and works with internal teams to support effective execution.

Requirements

Technical degree or 2–3 years of industrial sales experience (or related field).
Willingness and ability to travel frequently within the assigned territory, including occasional overnight travel.
Self-motivated, with the ability to set ambitious goals and achieve them.
Strong desire to learn, grow, and be coachable.
Resilient, adaptable, and solution-oriented, with a positive, can-do attitude.
Excellent interpersonal and communication skills and a customer-first mindset.
Strong organizational and time-management skills.
Ability to work independently while leveraging internal resources.
Proficiency with Microsoft Office and CRM/ERP systems, such as NetSuite or Salesforce.
Must reside in the assigned territory.

Responsibilities

Learn and maintain working knowledge of all products and solutions offered by Rust Automation & Controls.
Prospect and promote products, services, and solutions within assigned commercial, industrial, and municipal accounts.
Grow territory sales and gross margin by increasing penetration in existing accounts and establishing relationships with new customers.
Analyze specifications, application requirements, and related documents to prepare quotations in collaboration with the Inside Sales team.
Conduct joint sales calls with management and manufacturing partners to strengthen customer relationships and maximize opportunities.
Perform site walkdowns in industrial and commercial environments to assess needs and recommend tailored solutions.
Maintain a robust CRM database, including accounts, contacts, opportunities, and projects.
Clearly articulate customer solutions and collaborate with internal teams to ensure effective execution.
Develop and maintain customer relationships, execute territory and account strategic planning, develop opportunities, and report on key sales activities.