Outreach & Engagement Manager

Easter Seals Serving DCIMDIVA•Silver Spring, MD

3d•$61,000 - $70,000•Onsite

About The Position

The Outreach & Engagement Manager is a dynamic, creative strategist responsible for developing compelling content that builds community awareness, showcases the impact of our programs, and inspires families, partners, donors, and the broader community to engage with our services. This role leads the creation of multimedia assets that drive interest and inquiries, and initiates community partnerships that lead to program enrollment. The Outreach Manager provides the strategy, structure, coordination, and accountability necessary to ensure outreach and engagement activities are consistent, sustained, and effective. Through powerful storytelling and community engagement, the Outreach Manager helps families and individuals discover programs that support their needs, helps donors see the difference their contributions make, and strengthens the organization’s visibility and reputation across the region. The ideal candidate is equal parts storyteller, spokesperson, project manager, and strategist — someone who can translate complex services into accessible narratives, deliver polished content across multiple platforms, and build partnerships that drive enrollment growth.

Requirements

Bachelor's degree in marketing, communications, business, nonprofit management, human services, education, or a related field; or equivalent experience.
Three or more years of experience in community outreach, partnership development, business development, enrollment, marketing, or nonprofit engagement.
Strong portfolio demonstrating video work, narrative storytelling, and multimedia content.
Proficiency with video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, or similar).
Excellent writing and interviewing skills; ability to translate complex information into compelling stories.
Ability to manage multiple projects, meet deadlines, and work collaboratively across teams.
Comfort engaging with families, staff, and community members in sensitive or emotional storytelling contexts.
Strong technology aptitude with proficiency in Microsoft Office Suite and the ability to quickly learn and adapt to new software, systems, and digital tools.
Reliable transportation and willingness to regularly travel throughout the region.

Nice To Haves

Experience working in mission‑driven, nonprofit, education, or human‑services environments is a plus.

Responsibilities

Develop and execute a content strategy that supports organizational goals, including service awareness, enrollment growth, donor engagement, and brand visibility.
Build and maintain a content calendar aligned with campaigns, seasonal needs, and program priorities.
Collaborate with programs and Development staff to identify story and outreach opportunities.
Develop content that speaks to the needs of potential community partners and other referral sources.
Lead Easterseals’ overall outreach and community engagement strategy for program enrollment growth.
Develop annual and quarterly outreach plans, including community events, referral development efforts, and awareness campaigns.
Identify opportunities for center staff participation in community events, partnership meetings, open houses, tours, and engagement activities; attend community events, as needed, to distribute marketing materials and communicate program benefits.
Facilitate connections for center leadership with community partners and local employers, helping build relationships that can be maintained and strengthened by local program staff over time.
Lead end‑end video production: concepting, scripting, storyboarding, filming, interviewing, editing, and final delivery.
Capture authentic stories from families, staff, partners, and community members that highlight the impact of our services.
Working with Digital Marketing Specialist, develop short‑form and long‑form content for social media, web, and fundraising.
Monitor performance metrics and adjust content based on insights.
Uphold brand standards across all content and ensure consistent messaging.
Maintain a digital asset library of photos, videos, and stories.