Outreach Coordinator

Anne Arundel Workforce Develop • Millersville, MD

3d

About The Position

Job Summary
The Outreach Coordinator works with staff and initiative managers to design and implement strategies to increase awareness of AAWDC’s services and impact among job seekers, businesses, and stakeholders. The Outreach Coordinator will work closely with the Communications & Outreach team to produce digital materials that promote events, training, and services to the public. The Outreach Coordinator will also assist the team in maintaining AAWDC’s digital presence and outreach, including social media, website, email campaigns, and other platforms.

Essential Functions and Responsibilities
To perform in this position successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned to meet business needs.

Requirements

• Demonstrated knowledge of integrated marketing and communications principles, public relations theory, digital communications platforms, persuasive and informational writing, and community engagement practices, gained through attainment of a Bachelor's degree or knowledge-based competency.
• 1–2 years of relevant experience in outreach, communications, or marketing preferred.
• Strong organization, communication, and interpersonal skills.
• Demonstrated skills in writing and editing in multiple formats.
• Detail oriented and able to manage multiple ongoing projects at once.
• Demonstrated success in implementing strong communication campaigns.
• Knowledge of social media and emerging communication platforms.
• Experience with MailChimp/Constant Contact, Hootsuite, and/or Adobe Acrobat preferred.
• Microsoft Word and Excel.

Nice To Haves

• Experience with MailChimp/Constant Contact, Hootsuite, and/or Adobe Acrobat preferred.

Responsibilities

• Responsible for proofing all outreach assets for spelling, grammar, taglines, color, accuracy, etc.
• Applies and monitors adherence to AAWDC brand guidelines across outreach materials
• Assists in developing consistent messaging templates and talking points for initiative-level outreach
• Support and promote ongoing outreach efforts that promote AAWDC’s mission, vision, and impact
• Produces content for both print and web
• Contribute to the development of publications, flyers, and other outreach material
• Creating, reviewing, staging, and executing weekly email outreach
• Ability to understand complex content and simplify it to create effective messages that resonate with target audiences
• Develops and maintains a content calendar for assigned initiatives
• Produces accessible content meeting ADA and equity standards
• Maintain AAWDC’s social media presence catered to job seekers, businesses, and stakeholders
• Attends events and shares on social media, email, and other platforms to raise awareness or promote activities and efforts
• Assists with website content updates using content management system (CMS)
• Coordinates and facilitates communications and outreach needs for AAWDC initiatives
• Facilitates outreach campaigns and assists in planned events.
• Assist with event organization and promotion of AAWDC events
• Maintains and updates a community partner database with current contacts
• Coordinates community outreach calendar, ensuring event coverage across programs
• Undertake individual tasks of an outreach and communications plan as assigned.
• Support team in the creation of long-term goals, metrics, and strategies.
• Contributes to initiative-level messaging frameworks and drafts content aligned to strategic narratives
• Research target audience characteristics to inform messaging approach and channel selection
• Collaborate on internal communications strategies to ensure all AAWDC staff are aware of organization initiatives.
• Coordinates production and distribution of internal communications
• Support the creation of long-term goals, metrics, and strategies
• Pulls and compiles regular performance reports for e-mail, social media, and outreach campaigns
• Tracks event attendance and outreach activities against established goals and reports results

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level