Outreach and Engagement Specialist

PRTC • Manassas, VA

2d • $72,823 - $94,670 • Hybrid

About The Position

Initiates and participates in community outreach, engages the general public and specific target audiences to introduce and educate about the agency’s services. Performs intermediate technical work composing and distributing customer and general public communications, creating, updating, and revising website content, revising schedule brochures, and related work as apparent or assigned. Work is performed under the limited supervision of the Marketing Director.

Requirements

• Bachelor's degree in English, communications, public relations, marketing, journalism, digital media or related field and considerable experience in a communications and marketing department, social media, articles, and newsletters, public and community outreach, or equivalent combination of education and experience.
• Valid driver's license in the Commonwealth of Virginia.
• Thorough knowledge of and experience with communications and technology, including written, web, video, collateral materials, and social media; thorough knowledge and experience with public relations; thorough knowledge of current communications and marketing tools, technology, platforms, and practices; general knowledge of working with the media; thorough knowledge of writing and editing for a variety of print and digital communications including marketing collateral, and print/digital publications; thorough knowledge of organization rules, regulations and practices and procedures.
• Ability to communicate effectively orally and in writing; ability to multitask and prioritize workload; ability to trouble shoot and develop basic websites/digital solutions; ability to edit efficiently and accurately; ability to establish and maintain effective working relationships with business and community leaders, executive management, other departments, outside agencies, and the general public.

Nice To Haves

• Bilingual proficiency in English and Spanish, or another language commonly spoken within the OmniRide service area, is preferred.

Responsibilities

• Plans, coordinates, and conducts community outreach activities to educate residents, employers, schools, community organizations, and other stakeholders about OmniRide services and programs.
• Develops general public communications, that may include newsletters, articles, and any other written materials, including the creation of engaging digital content including graphics, short-form videos, photos, stories, reels, and written posts that promote OmniRide services, events, rider success stories, and community partnerships.
• Composes, updates, and revises website and social media content.
• Revises schedule brochures, including proofing and coordination with Planning and Operations team.
• Prepares and conducts special projects, including building a content library, expanding outreach to potential new riders, outreach/publicity for all OmniRide services.
• Performs related work as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level