Outcomes Architect

Docket Inc•,

About The Position

Docket is hiring an Outcomes Architect to help B2B marketing customers achieve measurable pipeline, value, and ROI from its AI Marketing Agent platform. The role is a strategic partnership focused on understanding customers’ businesses, identifying and measuring the outcomes that matter, adjusting approaches when results fall short, and expanding successful use cases. It is positioned closer to strategy consulting than traditional account management, with technical depth and accountability for customer results. The Outcomes Architect owns customers end to end, from pilot kickoff through renewal and expansion. The typical portfolio includes 4–5 active pilots and 10–15 annual customers. The role defines success criteria and baselines, designs and tunes AI agents, integrates them with customer technology stacks, analyzes conversation and visitor data, advises marketing executives, identifies account growth opportunities, and provides evidence-based customer feedback to Product. The role also uses AI workflows, prompts, and automations to manage the customer portfolio effectively.

Requirements

At least 4 years of experience in B2B marketing, demand generation, growth, or marketing operations.
Experience owning pipeline, MQL, or conversion targets and understanding the metrics CMOs are measured on.
Ability to identify a metric personally owned, describe its starting point and outcome, and explain the changes made.
Demonstrated experience rebuilding a real process with AI, beyond using AI to write faster, and ability to show what was built.
Hands-on prompt engineering or conversational AI experience.
Technical experience building workflows or automations, such as Zaps, Clay tables, HubSpot workflows, or prompt chains.
Experience at an AI-native or early-stage SaaS company and ability to work in a fast-moving environment where the playbook is still being written.
Experience working with US customers and comfort running calls and building relationships with US-based marketing and revenue leaders.
Ability to communicate candidly with executives, support findings with data, and offer a plan.
Ability to define success with customers when goals are not fully established and deliver against the agreed outcomes.

Nice To Haves

Experience selling or implementing marketing automation or martech.

Responsibilities

Own customer engagements from pilot kickoff through conversion, renewal, and expansion.
Agree on success criteria and baselines with each customer, then deliver and measure the business outcomes they purchased Docket to achieve.
Design and tune agents, including prompts, qualification logic, routing rules, and agent behavior.
Integrate agents with HubSpot, Salesforce, Clay, Gong, webhooks, and APIs, and trace where leads are lost.
Analyze conversation and visitor data to identify what is converting, where prospects are dropping off, and what the market is asking about.
Translate analysis into clear recommendations for CMOs and demand generation leaders and guide them through changes.
Identify additional agents and use cases that customers need and develop the business case for expansion.
Bring evidence-based customer feedback to the Product team.
Build and use AI workflows, prompts, and automations to manage a full customer portfolio.
Drive retention, renewals, expansion, and customer stories that Docket can share.