Outbound Growth Manager

Mobi.AI•Somerville, MA

5d•$75,000 - $150,000•Hybrid

About The Position

The Outbound Growth Manager is a first-of-its-kind hybrid role that is fully accountable for both lead generation and demand generation. This role owns the entire top-of-funnel motion, including building intelligence to prioritize accounts, designing programs to create demand and warm them up, and personally leading outbound efforts to convert engagement into qualified pipeline. This role is ideal for someone who loves connecting marketing and sales and wants to see the direct impact of their work.

Requirements

Bachelor’s degree or equivalent years of relevant work experience. Candidates with non-traditional backgrounds will be considered if their prior experience and work history are highly relevant.
Bias for Action and Hustle: A do-er who likes to think but doesn’t get paralyzed by thinking. Comfortable operating tactically. Force of personality, drive, and creative judgment matter as much as the playbook.
Demand Gen Fluency: Strong understanding of pipeline accountability, ICP definition, vertical messaging, sales SLAs, and the demand-gen toolkit (LinkedIn ads, outbound, intent data, MAP/CRM workflows). You speak the same language as sales.
Creative + Analytical Range: Exceptional skills in writing tailored, voice-driven content AND in reading response data to inform decisions, define messaging requirements, and prioritize accounts for maximum impact. Equally comfortable with white papers and dashboards.
Collaboration and C-Suite Communication: Proven ability to work seamlessly across sales, product, and executive teams. You can present a campaign plan to a CEO, defend it under questioning, and adjust on the fly.
Builder Mindset: Excited to build the motion, not just optimize one that already exists. You’ve been the early or first marketing hire at a startup, the first ABM hire on a small team, or otherwise built a function from scratch — and you want to do it again.
Customer Engagement: Skilled in gathering market feedback, conducting account-level research, and presenting compelling, well-structured marketing programs to customers, partners, and business leaders.
ABM Experience: Experience with designing, running, and scaling account-based marketing programs at a B2B (ideally B2B2C or consumer-adjacent) company, with a focus on driving response, pipeline, and qualified engagement at named accounts.

Nice To Haves

SDR / BDR Experience: Track record of consistent quota attainment in a pipeline-generation role — can speak to monthly meeting targets, conversion rates, and pipeline contribution with specific numbers.
Domain Adjacency: Experience marketing into travel, hospitality, airlines, hotels, transport, logistics, or consumer-facing platforms — or experience marketing AI, data, or infrastructure products to enterprise buyers. Travel domain is a plus, not a hard requirement.

Responsibilities

Design and own end-to-end ABM campaigns across target accounts, spanning email, LinkedIn, paid social, direct mail, virtual and in-person events, and personalized experiences.
Develop account-specific messaging frameworks — translating high-level value propositions into narratives that resonate with each account's industry, pain points, and strategic priorities.
Collaborate with internal stakeholders to produce tailored sales assets: account-specific landing pages, one-pagers, case studies, and outreach sequences.
Own a performance dashboard covering pipeline influence, campaign engagement, meeting conversion rates, and account progression across the full sales cycle.
Run regular retrospectives on campaign performance and use those findings to iterate on sequencing, targeting, and content strategy.
Test and optimize across channels — treating every campaign as a learning opportunity to sharpen what's working and cut what isn't.
Stay current on the competitive landscape and target industries so your messaging always feels timely and relevant, not generic.
Partner with the CRO to define account strategy — aligning on stakeholder mapping, timing, and the sequencing of marketing and sales touches to eliminate duplication and conflicting outreach.
Research and monitor target accounts for high-signal triggers — funding rounds, leadership changes, product launches, and hiring activity — to identify and act on natural opening moments for outreach.
Own a tiered pipeline of target accounts across all funnel stages, actively managing engagement to ensure no high-priority account goes cold or stalls.
Build and maintain a dynamic target account list with rigorous CRM hygiene — keeping contact details, engagement history, and account context current and actionable.
Drive outbound prospecting across email, phone, and LinkedIn with a disciplined cadence, clear alignment to sales objectives, and consistent CRM documentation of all activity.

Benefits

Competitive Base Salary + Annual Bonus
Comprehensive Health Insurance (Medical, Dental, and Vision) for you and your family, covered mostly by the company.
Company-paid Disability and Life Insurance
Optional Pet Insurance and Identity Theft Protection
Paid Parental Leave (for all types of parents and families)
Equity ownership in the company
401k Plan
Unlimited Paid Time Off + $1,000 Bonus for taking five consecutive days off
Flexibility to work anywhere in the world for one month a year
Tuition Reimbursement
Cell Phone & Transportation Reimbursement
Lunch daily from local restaurants
Cozy office environment with a full kitchen, massage chairs, live plants, and much more!