OTTAVA Brand Director

Johnson & Johnson Innovative Medicine•Cincinnati, OH

9d•$150,000 - $297,850•Hybrid

About The Position

We are searching for the best talent to join our team as the OTTAVA Brand Strategy Director. This position can sit out of the Cincinnati, OH or Santa Clara, CA office locations. The OTTAVA Brand Strategy Director is a senior leader responsible for shaping and executing OTTAVA’s brand strategy. This person is responsible for building and managing the OTTAVA expression, visual and verbal guidelines, and how those translate to every touchpoint within the customer experience. This role translates OTTAVA’s brand strategy, positioning, and messaging into high‑impact campaigns that show up consistently and credibly across the customer journey. Reporting into the global brand marketing organization, this role serves as the day‑to‑day brand activation and integration lead for OTTAVA—owning campaign frameworks, messaging activation, content operations, brand library and guidelines, and cross‑functional alignment. The Director will work closely with Product Marketing, Communications, Digital, Events, Content Operations, Global Strategic Marketing, and regional teams to ensure OTTAVA shows up as one connected, coherent brand across markets and moments. This is a highly collaborative role that requires strong operational leadership, comfort managing complexity, and the ability to balance creative ambition with executional discipline.

Requirements

Bachelor degree required
10+ years of experience in brand marketing, integrated marketing, or commercial marketing leadership roles.
Proven experience leading integrated brand campaigns across digital, social, content, and experiential channels and brand management.
Strong understanding of messaging, positioning, and brand expression across complex ecosystems.
Demonstrated ability to work effectively in matrixed, global organizations.
Experience managing agencies and external partners across creative, digital, and experiential work.
Strong operational mentality with the ability to balance strategy, creativity, and execution.
Executive presence with strong communication and stakeholder‑management skills.

Nice To Haves

Brand Marketing
Brand Positioning Strategy
Business Alignment
Business Storytelling
Business Valuations
Consulting
Critical Thinking
Cross-Functional Collaboration
Customer Intelligence
Data Analysis
Data-Driven Decision Making
Digital Strategy
Execution Focus
Financial Analysis
Go-to-Market Strategies
Industry Analysis
Market Research
Negotiation
Problem Solving
Product Development Lifecycle
Product Portfolio Management
Product Strategies
Program Management
Strategic Thinking

Responsibilities

Brand activation & integration lead across all experience touchpoints - digital, social, content, and experiential
Brand strategy & positioning - OTTAVA in category, brand platform, value prop, visual expression (collaborate with GSM on product positioning)
Build & manage brand expression and guidelines (architecture, naming, etc)
OTTAVA social strategy
Balance high‑impact hero storytelling with efficient, scalable content production.
Content operations and enablement (formats, production needs, scalable design solutions)
Build high performing agency roster in collaboration with digital and creative lead
Execute and deliver on marketing and communication asset needs and manage brand library
Manage & lead brand campaigns, media, and collaboration with commercial on activation – partner on performance optimization with digital and creative lead
High collaboration, coordination and leadership across internal and external teams required
Lead day-to-day activities and management of external agency partners ensuring strong partnership and delivery on brand and experience mandatories
Support Global Strategic Marketing and Regional Marketing teams in creation and execution of market enablement initiatives.
Responsible to stay abreast of the latest market trends and research results and incorporation of key takeaways into messaging and communication initiatives
Lead connection to Surgery, MedTech, Enterprise

Benefits

Consolidated retirement plan (pension)
Savings plan (401(k))
Long-term incentive program
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year