Orthodontic Marketing Manager
About The Position
MB2 Dental is a Dental Partnership Organization (DPO) founded in 2007, supporting a rapidly growing network of dental practices. We are looking for an Orthodontic Marketing Manager in Carrollton, TX. This role requires a strategic, data-driven marketer who excels in a fast-paced environment and enjoys collaborating with doctors, operations leaders, and practice teams to achieve measurable growth. The position is crucial in developing and implementing marketing strategies to boost patient acquisition, enhance retention, and help orthodontic practices meet their business objectives. The Orthodontic Marketing Manager will act as a key marketing partner for affiliated practices, utilizing digital marketing, analytics, relationship management, and local growth strategies to achieve results across various markets.
Requirements
- 5+ years of experience in orthodontic marketing is highly preferred
- Experience supporting orthodontic practices, DSOs, multi-location healthcare organizations, or related healthcare service businesses preferred
- Top-tier communication skills
- Familiarity with Google Ads, Meta Ads, SEO, Google Analytics, and marketing reporting tools
Responsibilities
- Develop and execute strategic marketing initiatives to drive patient growth across affiliated orthodontic practices
- Partner closely with doctors, operations leaders, and office teams to identify opportunities and create customized growth plans
- Manage digital marketing programs, including Google Ads, Meta Ads, SEO, local SEO, online reputation management, and website optimization
- Analyze marketing and business performance data to identify trends, opportunities, and areas for improvement
- Monitor key performance indicators, including new patient volume, lead conversion rates, production growth, retention, referral performance, and marketing ROI
- Present actionable recommendations and performance insights to stakeholders and leadership
- Support referral marketing, community outreach, local engagement initiatives, and practice-level growth campaigns
- Collaborate with agency and vendor partners to ensure strong execution and continuous optimization
- Manage multiple projects simultaneously while maintaining timelines, budgets, and the quality of deliverables
- Build strong relationships with practices by delivering a high level of service, responsiveness, and strategic support
- Partner with cross-functional teams to drive innovation and best practices across the orthodontic portfolio
Benefits
- Competitive compensation
- Medical, dental, vision, and life insurance
- Short- and long-term disability coverage
- Generous PTO and paid holidays
- Mentorship and exposure to the leadership of a growing company
- Collaborative and entrepreneurial culture
- Employee referral bonus program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
