Organic Growth Lead
About The Position
Credit Genie is seeking its first dedicated Organic Marketing hire, a strategic and hands-on leader to build its organic acquisition engine from the ground up, encompassing SEO, AEO, and content. This role offers a unique opportunity to define and execute Credit Genie's organic growth strategy end-to-end for a rapidly growing fintech company. The ideal candidate is both a strategist and an executor, capable of developing the SEO/AEO roadmap and topic strategy, as well as researching, writing, publishing, and optimizing content. This position will own organic growth from keyword and topic research, technical SEO, and structured data, to content creation and performance measurement and iteration.
Requirements
- 7+ years of experience managing content marketing in a B2C environment
- Proven track record of writing and editing skills across multiple formats
- Fluency in SEO content best practices. Hands-on experience with SEO/analytics tooling (Google Search Console, GA4, Ahrefs/SEMrush/Moz, Screaming Frog)
- Track record of measurable organic growth (e.g., specific traffic, ranking, or share-of-voice gains)
- Familiarity with emerging AEO/GEO practices like structured data and optimizing for AI-generated answers
- Comfort using AI tools for ideation, drafting, and optimization
- Exceptional attention to detail and brand voice; experienced in refining AI-generated content to maintain clarity, compliance, style consistency, and brand integrity
- Strong blend of strategic thinking and hands-on execution. You can write, analyze, and execute as effectively as you can plan.
- Comfortable working in fast-paced, dynamic environments where you can help create structure and influence outcomes.
Nice To Haves
- Experience in fintech, financial wellness, or adjacent industries is a plus.
Responsibilities
- Own Credit Genie's organic growth strategy end-to-end, including the SEO/AEO roadmap, topic and keyword strategy, and editorial calendar — and execute it yourself from research through publishing.
- Write and produce high-quality SEO/AEO optimized content across all channels including blogs, website pages, in-app copy, and guides, with a focus on content built to rank in search and get cited by AI answer engines.
- Drive technical and on-page SEO, partnering with engineering on site architecture, structured data and schema markup, crawlability, and Core Web Vitals to support organic visibility.
- Manage and optimize the SEO/AEO ecosystem using tools like Google Search Console, GA4, and Ahrefs or SEMrush to track rankings, traffic, and answer-engine citations, turning findings into action.
- Translate briefs, insights, and product requirements into compelling, on-brand copy that supports organic growth and business goals.
- Maintain and evolve brand voice, ensuring consistency, clarity, and trust across every touchpoint.
- Leverage AI tools for ideation, drafting, and optimization while refining outputs to meet quality, compliance, and SEO/AEO standards.
- Analyze performance and optimize content, using data to improve engagement, acquisition, and conversion across channels.
Benefits
- 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
- Up to $100 per month in fitness reimbursement or a complimentary full membership to LifeTime Fitness or Equinox.
- 401(k) with a 3.5% match and immediate vesting
- Meal program available for both lunch and dinner
- Pre-tax benefits, including a $1,000 HSA match
- Life and accidental insurance
- Flexible PTO
- Bonus and equity programs
- Short & long term disability insurance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
