Orchestral Strings Product Specialist

D'Addario & Company•East Farmingdale, NY

2d•$75,000 - $85,000•Hybrid

About The Position

D’Addario & Company is seeking an Orchestral Strings Product Specialist to provide product-specific expertise and business support throughout the product life cycle for the Orchestral segment within the B&O division. This role reports to the Orchestral Strings Product Manager and collaborates with the Band & Orchestra division. The position involves cross-functional tasks such as data analysis, market research, product development, product information management, consumer and trade marketing, sales training, artist relations, and sales support. It is a multi-disciplinary role requiring interaction across product management, strategy, marketing, engineering, operations, and sales departments. This is a hybrid role requiring on-site work in the office on Tuesdays and Thursdays, with potential for more frequent on-site work. The primary office is in Farmingdale, with occasional work in the Brooklyn office. The role requires 20-30% domestic and international travel, including 3-4 international trips per year. D'Addario offers a competitive compensation package and the opportunity to build a career in the music industry.

Requirements

Bachelor’s degree in business, marketing, music, music business, or music education
Competent Musician who plays an orchestral stringed instrument
Able to communicate fluently with performers, educators, instrument builders, and other music industry professionals in orchestral strings settings
1+ years of product development, marketing, or general business experience
Fluent in Microsoft Office products (Excel, Word, PowerPoint)
Proficient in social media platforms (Facebook, Twitter, Instagram, YouTube, and social media aggregate tools like Hootsuite or other similar platforms).
Team player with ability to manage timelines with a sense of urgency and commitment to achieve business objectives
Strong verbal and written Communication Skills, confident interpersonal skills

Nice To Haves

Music industry, music retail or music education experience a plus
formal Project Management skill set is a plus

Responsibilities

Complete item setups, prepare digital content, assemble global launch materials, and ensure integrity of product data over the course of the product life cycle.
Collect and analyze data in support of strategic business planning and decision-making. Assist with budget preparation and monitoring, price, cost, and margin analysis, portfolio performance analysis, market size and market share tracking/reporting.
Support product development efforts, including qualitative and quantitative market research, competitive analysis, product concept generation, Alpha and Beta testing, and other forms of product validation.
Provide input to product positioning documents and project plans.
In partnership with the marketing communications team, assist with creation of essential product-launch-related marketing assets, including packaging, printed materials, video and other social media content, photography, advertisements, training presentations, product data sheets, and press releases.
Support various global marketing efforts as they relate to the business unit’s strategic areas of focus, including logistics, engagement planning and execution, support material development, communications, budgeting, and reporting.
Support business-to-business (B2B) initiatives including product training and global sales enablement, sales promotions, exclusive and seasonal product offers, joint marketing executions, eCommerce content creation, and POP design and implementation. Support key account activities as necessary.
Support business development functions as needed, including outreach, educator relations, social marketing, artist relations, customer loyalty and product recycling programs.
Where appropriate, strategize and coordinate B&O BU’s participation in trade, educator shows and other customer-facing events. Prepare materials, artwork/displays and messaging, coordinate retail partner involvement, interact with end users, support product sales, complete event reports, and ensure follow up on sales leads and other action items.
Facilitate the efficient flow of information and clear, inclusive communications between key departments (product management, engineering, operations, marketing, sales, finance, etc.) and affiliate offices.
Domestic and international travel 20-30%, including travel to regional offices as needed. International travel approximately 3-4 times per year according to specific business needs.