Online Sales Counselor

Landmark Homes•Windsor, CO

4d•$40,000 - $45,000

About The Position

The Online Sales Counselor (OSC) serves as the first impression of Landmark Homes and plays a critical role in creating a world-class buyer experience from the initial inquiry through appointment handoff to the New Home Specialist (NHS) team. This role is responsible for managing and nurturing online leads, driving qualified appointments, supporting community traffic generation, and maintaining consistent communication with prospective buyers throughout their home search journey. The OSC acts as a trusted resource for buyers while supporting overall sales goals, conversion performance, and brand experience across all communities. The OSC Manager additionally provides leadership, accountability, coaching, and operational oversight for the OSC department while helping align sales, marketing, and customer experience initiatives.

Requirements

2+ years of sales, customer service, marketing, or homebuilding experience preferred
Strong verbal and written communication skills
Highly organized with strong follow-through and attention to detail
Ability to multitask and prioritize in a fast-paced environment
CRM experience preferred (HubSpot experience is a plus)
Self-motivated with the ability to work independently and collaboratively
Strong customer service mindset and relationship-building ability
Professional, dependable, and solutions-oriented
Ability to learn and follow Landmark Homes sales systems and processes

Nice To Haves

HubSpot experience is a plus

Responsibilities

Respond to all phone, text, web, and email leads in a timely and professional manner
Qualify prospective buyers based on timing, motivation, financing, and home needs
Build relationships with prospects through consistent follow-up and personalized communication
Schedule and coordinate appointments for the onsite sales team
Create a seamless and professional handoff process between OSC and NHS teams
Become a trusted point of contact for buyers prior to onsite engagement
Guide buyers toward the best community, floorplan, and overall fit based on lifestyle needs
Maintain strong knowledge of community availability, pricing, incentives, timelines, and inventory opportunities
Deliver a high-energy, hospitality-driven customer experience aligned with Landmark Homes’ brand standards
Manage all leads and prospect activity within HubSpot CRM
Maintain accurate notes, communication history, and buyer status updates daily
Effectively manage pipelines, tasks, follow-ups, and long-term nurture opportunities
Monitor conversion metrics including lead count, appointments, sales contribution, and traffic performance
Utilize systems such as HubSpot, CallRail, Gmail, and other lead management platforms
Ensure proper organization and accountability of all incoming leads and backlog opportunities
Monitor online engagement channels and ensure responsiveness standards are maintained
Support community traffic generation efforts beyond traditional marketing campaigns
Assist with community events, broker outreach, networking opportunities, and local partnerships
Develop relationships with local realtors and industry professionals through calls, texts, emails, and in-person engagement
Monitor competitor activity, online positioning, pricing, and market trends
Review website, MLS, syndicated sites, and marketing collateral for accuracy and consistency
Support inventory awareness initiatives and community marketing efforts
Lead, coach, and support the OSC team to achieve company sales and conversion goals
Assist in hiring, onboarding, training, and performance management of OSC team members
Conduct ongoing coaching, accountability, and development conversations
Partner with Sales & Marketing leadership on department goals, strategy, and performance metrics
Ensure proper staffing coverage, phone responsiveness, and customer experience standards are upheld
Help de-escalate customer and broker concerns professionally and effectively
Participate in weekly leadership meetings and monthly strategy discussions
Foster a culture of urgency, professionalism, teamwork, and continuous improvement
Represent Landmark Homes with integrity, professionalism, and positivity at all times
Be proactive, coachable, and team-oriented
Maintain strong knowledge of the homebuilding industry, lending environment, and local market trends
Participate in all required sales meetings, trainings, and company events
Support Landmark Homes’ mission of becoming Northern Colorado’s Builder of Choice through exceptional customer experience and operational excellence
Weekend phone and lead coverage availability required based on business needs
Assist with office and phone coverage schedules as needed