Online Content Manager:in / Projektleitung Online-Redaktion (m/w/d)

falkemedia Gruppe

4d • Hybrid

About The Position

Leitung der Online-Redaktion für die Food-Marken So is(s)t Italien und Low Carb. Die role develops the editorial strategy and puts it into practice across the brands’ website, app, push notifications, WhatsApp, newsletters, and social channels. The position involves curating existing content and distributing it to specific audiences based on data and performance, with impact measured through analytics. It is a 30-hour-per-week parental-leave replacement, fixed-term until at least March 31, 2028, starting January 1, 2027. The role is hybrid at the Green Campus in Schönkirchen near Kiel.

The role translates annual plans into weekly editorial plans, selects recipe collections, optimizes and publishes recipes and articles, maintains website and app homepages, and curates the app homepage. It plans app push notifications, manages WhatsApp and newsletters, and owns the Instagram editorial calendar, including Reels. It also coordinates campaign landing pages, banners, and promotional newsletters, checks and corrects recipes based on ratings, moderates comments, and reviews health-related claims, particularly for Low Carb. Data and project work includes analyzing GA4 and Search Console, maintaining ClickUp, and coordinating with product, social, design, newsletter, and push teams.

Content production, paid campaigns, Reel production, and landing-page technical implementation are outside the role’s remit; the role provides briefs, selections, and approvals instead. The position offers responsibility for two established food brands with websites, apps, club offerings, and social channels, as well as hybrid work and short communication paths at the Green Campus.

Requirements

• Several years of practical experience in online editorial work, content management, and digital publishing.
• Very strong German writing skills and an understanding of content suited to different channels.
• Knowledge of CMS, newsletter, push, and app systems, GA4, and ClickUp or similar tools.
• Foundational SEO and conversion knowledge.
• Daily use of AI assistants, ability to build prompt workflows independently, and responsibility for their results.
• Independent, performance-oriented work style; ability to prioritize securely, communicate clearly, and coordinate with a team.

Responsibilities

• Lead the online editorial team for So is(s)t Italien and Low Carb, develop editorial strategy, and implement it.
• Translate the annual plan into weekly plans and assemble recipe collections.
• Optimize and publish recipes and articles; maintain website homepages and curate the app homepage.
• Plan app push notifications and manage WhatsApp and newsletters.
• Own the Instagram editorial calendar, including Reels.
• Coordinate campaign landing pages, banners, and promotional newsletters, for example for Black Week or New Year’s Eve.
• Correct recipes based on ratings, manage comments, and review health-related claims, especially for Low Carb.
• Analyze GA4 and Search Console data, maintain ClickUp, and coordinate with product, social, design, newsletter, and push teams.
• Provide briefs, content selections, and approvals for content production, paid campaigns, Reel production, and landing-page technical work.

Benefits

• Hybrid work.
• Company events.
• Company fitness program.
• JobRad bicycle leasing.

What This Job Offers

• Job Type: Part-time
• Career Level: Manager
• Education Level: No Education Listed