Oncology Regional Marketing Director (West Coast)

Menarini Group•, CA

120d•$180,910 - $233,379•Hybrid

About The Position

This is a foundational role in the expansion of the US Oncology marketing team for the hematology and solid tumor therapeutic areas. The Director will assume a key role responsible for a multitude of External Expert-related activities aimed at preparing the US commercial organization and the external marketplace for important launches and growth opportunities within a growing oncology organization. The individual who assumes this role will be responsible for executing all activities within the Regional Marketing Oncology team to support ongoing product and potential launch activities.

Requirements

3 years of pharmaceutical marketing experience
Launch experience in Oncology
MBA or other advanced degree preferred
Knowledge of the Breast Cancer Market and Opinion Leaders
Strong interpersonal skills with the ability to interact with and present to OLs
Excellent strategic thinking skills with ability to formulate, develop and execute strategy
Ability to gather insights from customer engagements and translate market research findings into actionable insights and tactical plans
Ability to understand and communicate clinical data and high-level science
Strong capacity to collaborate with and lead cross-functional teams. Must work cooperatively with commercial management, clinical development, medical affairs, field sales leadership, regulatory, compliance, market research and others
Demonstrated excellence in project management and effectively managing multiple projects/priorities
Demonstrated ability to lead agencies and other external partners in aligning and developing tactical plans and promotional materials that are aligned with brand strategy
Champion materials through medical, legal, regulatory reviews (promotional review process)
Travel greater than 50% as dictated by business need, including overnights and attendance at some nighttime and weekend programs

Responsibilities

Developing and executing the regional engagement plan for Stemline’s current and potential oncology/hematology products
Leading or serving as a key commercial member on cross-functional initiatives, often with high visibility within the organization
Effectively translating scientific, clinical, and market research into actionable commercial activities
Leading the development and implementation of advisory boards across academic and community oncology HCPs and partnering w/medical affairs as appropriate
Interacting effectively with opinion leaders and oncology medical associations
Development and execution of the Regional Conference plan for regional Oncology meetings
Building the strategic and operational readiness plans for speakers’ bureaus (nomination, training, content development, and monitoring)
Aiding in the development of Peer to Peer and Speaker Program educational content, such as slide decks and patient cases
Coordinating the development of regional integrated unbranded and branded tactics according to strategy and within agreed upon budgets
Facilitating approval for marketing materials through internal review process to ensure marketing activities follow compliance with regulatory and legal requirements.
Developing and implementing processes for accurate measurement and evaluation of effectiveness of activities
Participating in the annual brand planning process, leading development of plans and budgets
Cultivating relationships, managing, and providing direction and leadership to key agency partners to deliver on key strategic and tactical initiatives within timelines and allocated budget
Collaborating with brand marketing teams to ensure alignment of key messages and customer insights
Ability to carry out assigned tasks and work in a compliant manner