On Premise Market Execution Manager

Constellation Brands•Fort Lauderdale, FL

10d•Onsite

About The Position

The On-Premise Execution Manager is responsible for leading the execution and achievement of Annual Business Plan (ABP) targets for the On-Premise Channel within their geographic area of responsibility. This role includes direct people-management responsibilities overseeing a team of On-Premise Market Representatives/Specialists, providing day-to-day direction, coaching, development, and performance management. The assigned area of responsibility will be aligned with one or more of Constellation Brands Gold Network distributor partners in their given geography. Together with their team, the Manager is responsible for driving superior retail execution across the on-premise channel, ensuring alignment with overarching channel strategies and key sales priorities. This role is pivotal in the management and execution of local market execution, supporting the development and delivery of local business plans in coordination with distributor management teams, expanding distribution and availability of CBI beer portfolio, securing product features, supporting brand activations, and optimizing sales and market share performance. This individual will report directly to the On-Premise Execution, Senior Manager.

Requirements

A Bachelor’s degree or equivalent job experience is required (in lieu of degree, minimum of four years sales experience with a malt beverage supplier or wholesaler).
4+ years Retail Sales Experience in the Beverage Alcohol Industry (malt beverage preferred).
Complete understanding of the on-premise retail environment.
Prior experience overseeing or mentoring field sales personnel strongly preferred.
Strong planning, prioritization, and executional leadership skills.
Excellent interpersonal and communication skills with the ability to lead, influence, and develop others.
Working knowledge of the promotional marketing process.
Computer literacy with the ability to use software applications including Microsoft Word, Excel at advanced level, and PowerPoint, and e-mail programs such as Microsoft Outlook.
Ability to utilize business information reporting and sales reporting tools.
Ability to travel a minimum of 20-30% of working time, including ability to drive up to 5 hrs.
Must be a self-starter with the ability to successfully work and achieve goals with a minimum amount of direction.
Must possess strong planning, prioritization, and execution skills to help manage business priorities across a range of projects.
Must be able to move up to 55 lbs
Must be able to sit and/or stand for long periods of time and work at desk/personal computer for extended periods of time.
Must have a valid driver’s license, be able to drive a car and travel via plane/train as needed.
Must be at least 21 years or age.

Nice To Haves

Prior experience overseeing or mentoring field sales personnel strongly preferred.

Responsibilities

Directly manage, develop, and support On‑Premise Market Representatives/Specialists within the assigned geography.
Provide day‑to‑day coaching, leadership, scheduling guidance, market ride‑alongs, and performance feedback to ensure consistent executional excellence.
Monitor team KPIs and ensure accountability against distribution, execution, and display standards.
Responsible for the local market execution of on-premise strategies and initiatives across assigned areas of responsibility, both individually and collectively through direct oversight of team activities.
Works in conjunction with their On-Premise Market Execution Senior Manager, CBI’s On-Premise National & Key Account teams, local distributor management team, and Gold Network Distributor partners on the development and execution of on-premise business plans and strategic growth initiatives across assigned area of responsibility.
Ensures overarching on-premise strategies and key sales priorities are built into localized plans.
Prioritize local market opportunities to include strategic account development plans, national and regional account integration at the local market level, distributor engagement initiatives in coordination with Constellation distributor management teams, special event support, and comprehensive strategies to further drive retail execution across the on-premise channel at the local market level.
Responsible for providing direct support and execution of such strategies and key sales priorities across assigned area of responsibility.
Build and maintain strong relationships with the owners, operators, and managers of local strategic national/regional/independent accounts across assigned market.
Executes CBI’s on-premise strategies and key sales initiatives across these accounts, and responsible for supporting the oversight and execution of local market programs and promotional activities supporting the development of the on-premise business.
Work with and assist the On-Premise Market Execution Senior Manager in building localized on-premise development plans including sales, distribution, and promotional efforts.
Also assists Constellation Market Development Managers in the development of the On-Premise components of his/her annual business plans.
Identify, prioritize, and activate programming in strategic on-premise accounts (national/regional chains & local independent accounts) who align closely with Constellation’s target demographics and strategic growth initiatives.
As the local on-premise market expert, keeps up to date with influencer/strategic accounts that can impact the overall market performance.
Reports local market activity, insights, and key business updates to On-Premise Market Execution Sr. Manager and key stakeholders of the sales leadership team on a regular basis.
Responsible for the execution of local market plans to increase distribution and availability of our industry leading brand in both draft and package formats across the on-premise channel.
Responsible for driving best in class retail execution across the on-premise ensuring local plans and programs align with our overarching on-premise sales priorities and growth strategies.
Effectively utilizes available sales support tools, processes, and programing that drives executional excellence across markets.
Works in partnership with geographic business team and local distributor partners to ensure brand initiatives and programs are brought to life through best-in-class retail execution at the local market level.
Ensures national & key account programming is executed at the local market level.
Executes new product/packaging rollout plans across assigned area of responsibility.
Works in partnership with the broader sales team to build plans that identify target package/brand opportunities, target account list, and resource allocation needed to achieve goals.
Manage the sales budgeting process for direct area of responsibility to ensure proper allocation and deployment of organizational resources across the on-premise execution territory.
Ensure support tools, market investments, brand activations, and local market investments are aligned against key on-premise sales priorities and are managed appropriately.
Performs additional duties and responsibilities as required.