Market Manager On Premise - Washington State
About The Position
Join Brown-Forman as the Market Manager for the On-Premise Market in the state of Washington! In this vibrant region, drive brand success through innovative strategies, build impactful relationships, and ensure flawless execution. This role involves serving as the primary point of contact with key on-premise account groups, covering the entire Brown-Forman portfolio of brands. The Market Manager will create impact by designing, developing, and implementing key customer-focused win-win initiatives that enhance Brown-Forman and customer profitability. Building relationships involves establishing and nurturing positive customer rapport at all levels across Washington. Driving success includes conducting business performance reviews with distributor leadership to achieve state plans. Collaboration with Brown-Forman National Account Teams and Regional Distributor Account Teams is essential for flawless execution of Independent and Chain programs. Innovation involves working with Brown-Forman teams to communicate cutting-edge programs and execution plans to distributors and customers. The role champions brands by developing and executing on-premise brand-building plans in collaboration with the distributor in Washington. Winning at the point of purchase involves championing the on-premise effort, ensuring superior distributor execution of brand initiatives. Connecting with and influencing key external contacts, including distributor partners, retailers, consumers, and agencies, is also a key aspect. Planning and analysis involve strategizing to gather local market feedback for specific brand plans, setting clear objectives and priorities, coordinating communication of plan adjustments based on market performance, and managing budget responsibilities. Distributor and Agency Management includes developing and ensuring the proper activation of all on-premise programs, overseeing the execution of on-premise pull programming and all branded initiatives, executing the Brown-Forman business plan with the on-premise team, and managing third-party promotion agencies for on-premise.
Requirements
- Minimum of 3 years in the beverage alcohol and/or beverage industry with a proven track record of meeting key metrics and a strong, consistent presence in the market with key accounts and customers.
- Strong coaching and sales training skills.
- Demonstrated ability to build and maintain effective working relationships with key stakeholders, while actively seeking opportunities to collaborate with leaders across various channels, functions, and geographies.
- Able to prioritize the overall Brown-Forman business needs above specific territory or team needs.
- Ability to travel and work nights and weekends as required.
- Valid state driver’s license.
- Capability to lift 60 pounds.
- Systems Proficiency i.e. Google Suite, Microsoft Office, and/or other business operations software.
Responsibilities
- Serve as the primary point of contact with key on-premise account groups, covering the entire Brown-Forman portfolio of brands.
- Design, develop, and implement key customer-focused win-win initiatives that enhance Brown-Forman and customer profitability.
- Establish and nurture positive customer rapport at all levels across Washington.
- Conduct business performance reviews with the distributor leadership to achieve state plans.
- Partner with Brown-Forman National Account Teams and Regional Distributor Account Team to ensure flawless execution of Independent and Chain programs.
- Work with the Brown-Forman teams to communicate cutting-edge programs and execution plans to distributors and customers.
- Develop and execute on-premise brand-building plans in collaboration with the distributor in Washington.
- Champion the on-premise effort at the point of purchase, ensuring superior distributor execution of brand initiatives.
- Engage with and influence key external contacts, including distributor partners, retailers, consumers, and agencies.
- Lead on-premise teams to gather local market feedback for specific brand plans, setting clear objectives and priorities.
- Coordinate communication of plan adjustments based on market performance and success.
- Manage budget responsibilities to drive financial success.
- Develop and ensure the proper activation of all on-premise programs.
- Oversee the execution of on-premise pull programming and all branded initiatives.
- Execute the Brown-Forman business plan with the on-premise team, holding them accountable for results.
- Oversee third-party promotion agencies for on-premise, ensuring alignment with Brown-Forman business and brand plans.
Benefits
- Equitable pay structures for individual and company performance
- Premium employee experience
- Range of premium benefits that reflect company values and meet the needs of a diverse workforce
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
