Omnichannel Marketing Manager - Retail (Starlink)

SpaceX•Hawthorne, CA

About The Position

Starlink is a revolutionary satellite constellation, delivering low-latency broadband internet around the world—bringing an unprecedented opportunity to significantly impact communities, businesses, and governments worldwide. The Starlink Global Consumer Communications team is seeking an Omnichannel Marketing Manager, known internally as a Communication Manager, who will lead the implementation and execution of our customer experience primarily within our channel partners' online stores, along with physical store experiences. The ideal candidate will have a strong background in working with retailers within the Consumer Electronics, Telecommunications, or Technology sectors and working to build holistic marketing campaigns across in-store and online. This role requires a deep understanding of building a cohesive customer experience online and in-store. Success will require strategic influence, design experience, relationship building, and strong project management skills. This is a special opportunity to work at the cutting edge of satellite technologies with a world-class team focused on connecting the unconnected!

Requirements

Bachelor’s degree in marketing, business, communications, or a related field
4+ years of experience in digital marketing, channel marketing, retail marketing, or e-commerce marketing

Nice To Haves

8+ years of progressive experience in channel, retail, or digital marketing, ideally within consumer technology, telecommunications, electronics, or high-growth hardware + subscription businesses
Hands-on experience managing digital marketing channels or campaigns in a retail, e-commerce, or retail-partner environment
Strong understanding of omni-channel retail (online + in-store) and how digital touchpoints influence the shopper journey
Experience measuring campaign performance and optimizing against metrics such as traffic, conversion, sell-through, or ROI
Direct experience working with major retailers or retail media networks (e.g., Best Buy, Amazon, Walmart, Target, or equivalent regional partners)
Experience creating retailer-ready assets, playbooks, or enablement materials and ensuring brand consistency across partner platforms
Comfortable with navigating through ambiguity and building infrastructure for scale
Experience collaborating with cross-functional teams, agencies, or external retail partners
Project and/or budget management experience
Excellent written and verbal communication skills with the ability to collaborate effectively with internal teams and external retail partners

Responsibilities

Own channel marketing strategy and execution across Starlink’s retail partners (in-store, online marketplaces, retailer websites, retail media networks, and events) to drive awareness, consideration, conversion, and sell-through; flex across national, US regional, and global omnichannel work as needed
Serve as the main point of contact for multiple retail partners, negotiating co-marketing initiatives, in-kind placement, and in-store placement, ensuring maximal visibility and impact across physical and digital spaces
Plan and run co-marketing and retail media campaigns (on-site, off-site, in-store digital), including audience strategy, budget allocation, flighting, and creative testing, while keeping branding, messaging, and value proposition consistent across partner digital and physical retail
Lead launch and always-on retail marketing for new products, kits, promotions, seasonal peaks, and retailer events, coordinating digital and in-store assets, training, and on-the-ground activation.
Collaborate with partners’ buying, space planning, marketing, e-commerce, and category teams on calendars, creative, promotions, in-store presence, and performance goals
Create and maintain retailer-ready digital and in-store assets, enablement (talk tracks, FAQs, demo/signage guidance, training), and multi-country / US-regional playbooks that adapt messaging, offers, merchandising, and in-store tactics to retailer ecosystems without diluting global brand standards.
Manage the content and merchandising operating cadence (briefs, version control, localization, legal/compliance, partner/regional SLAs)
Co-own retail marketing budgets and measurement frameworks/dashboards (traffic, conversion, sell-through, share of shelf/voice, brand/incremental lift, attach, subscriber contribution); run tests, monitor competitive presence, and convert insights into scalable solutions and playbooks
Align with product, brand, growth, sales, and channel teams to keep retail messaging, offers, inventory stories, and experiences accurate and commercially effective