Omnichannel Manager

Hoffmaster•Oshkosh, WI

18h

About The Position

Hoffmaster is a leader in the tableware industry, known for its tradition and innovation in foodservice products. The company values its people, fostering an environment where ideas are heard, growth is supported, and contributions are valued. Hoffmaster is driven by creativity, collaboration, and a commitment to sustainability, aiming to elevate both dining experiences and careers. About the Role The Omnichannel Manager will be responsible for managing consumer dropship accounts. This role involves partnering with Sales, Marketing, and Customer teams to create and implement customer-specific omnichannel strategies. The goal is to enhance visibility, conversion, sales growth, and brand presence across digital platforms of retailers and distributors.

Requirements

Bachelor’s Degree in Marketing, Communications, Business or related field
5+ years of experience in e-commerce, digital commerce, category management, omnichannel strategy, or key account support.
Experience working with major retailers, distributors, marketplaces, or foodservice accounts.
Strong understanding of: E-commerce best practices, Digital merchandising, Retail media, Digital shelf management, Omnichannel retail strategies
Advanced analytical and problem-solving skills.
Strong communication and presentation skills.
Ability to influence cross-functional teams and customer stakeholders.

Nice To Haves

Experience with digital shelf and e-commerce analytics platforms such as Profitero, Salsify, Syndigo, Edge by Ascential, Stackline, NielsenIQ, Circana, or similar tools.
Experience managing dropship programs
Background in consumer packaged goods (CPG), foodservice, or retail industries.
Knowledge of retailer media networks and digital advertising platforms.

Responsibilities

Manage Hoffmaster's consumer division dropship business across assigned retailer accounts, serving as the primary point of contact for item setup, dropship operational performance, growth opportunities, and issue resolution.
Collaborate with Sales and Marketing teams to develop omnichannel growth strategies for key customer accounts across both Consumer and Foodservice divisions.
Develop customer-specific omnichannel growth plans for priority Consumer and Foodservice accounts, including recommendations for assortment, content, search, retail media, promotions, and digital merchandising.
Lead online assortment analysis to identify product gaps, new item opportunities, delisting risks, and channel-specific assortment recommendations.
Identify opportunities to improve digital sales performance, customer experience, category penetration, and market share.
Analyze category performance and support the development of customer growth plans with actionable digital commerce recommendations.
Utilize digital shelf, ratings & reviews, and customer data to identify assortment, content, pricing, search, and conversion opportunities that improve category visibility and support customer growth objectives.
Conduct regular customer website audits to evaluate search placement, product discoverability, competitive positioning, merchandising opportunities, and promotional execution. Identify and resolve content issues impacting conversion and discoverability.