Assistant Manager, Omnichannel

Lactalis American Group Inc•New York, NY

6h•$85,000 - $95,000•Hybrid

About The Position

The Assistant Manager, Omni-Channel plays a critical role in driving retail media and omnichannel performance across a portfolio of regional retailers. This position supports the execution of e-commerce, retail media, and shopper marketing programs for Lactalis brands, including Galbani®, Président®, and Parmalat®. The role partners closely with Sales, Planning, and Enablement teams to deliver customer-specific marketing programs, optimize online channel performance, and drive continuous improvement through performance analytics and strategic activation.

Requirements

Bachelor's degree required; Marketing, Sales, or related field preferred.
Minimum of 3 years of related professional experience.
Experience managing multiple projects and priorities simultaneously.
Ability to work effectively in a fast-paced environment with shifting priorities.
Strong organizational and project management skills.
Strong analytical and problem-solving capabilities.
Excellent attention to detail.
Strong interpersonal and communication skills.
Familiarity with retail analytics and syndicated data sources; experience with Circana is a plus.
Knowledge of e-commerce, shopper marketing, retail media, and omnichannel activation strategies.
Proficiency in developing reports, presentations, and performance analyses.
Performance-driven mindset with a focus on delivering business results.
Commitment to continuous improvement and operational excellence.
Accountability, ownership, and transparency in achieving objectives.
Entrepreneurial thinking and proactive problem-solving.
Collaboration and teamwork across functions and stakeholders.
Adaptability, flexibility, and resilience in a changing environment.
Curiosity, innovation, and willingness to challenge the status quo.
Strong communication, accessibility, and relationship-building skills.
Demonstrated alignment with Lactalis leadership principles of Care, Share, Dare, and Inspire.

Nice To Haves

Experience with Circana is a plus.

Responsibilities

Lead omnichannel activation across assigned retail accounts, ensuring seamless execution of retail media, e-commerce support, and shopper marketing initiatives.
Translate brand and business strategies into customer-specific marketing programs that support growth objectives and retailer needs.
Partner cross-functionally with Sales, Planning, Enablement, and Finance teams to align execution with business priorities.
Monitor retail media and e-commerce performance, leveraging platform-specific data and insights to optimize programs and maximize return on investment.
Own online channel performance across assigned accounts, including sales, conversion, visibility, and digital shelf effectiveness where available.
Support optimization of product detail pages, content accuracy, GTIN data, product links, and overall digital shelf health during key promotional periods.
Manage customer program budgets and monitor spending in collaboration with Sales, Planning, and Finance teams.
Ensure timely reconciliation, documentation, and payment processing for marketing programs and media investments.
Analyze channel and program performance to identify insights, opportunities, and recommendations for continuous improvement.
Develop creative briefs and maintain proof-of-performance documentation for omnichannel marketing initiatives.
Create and maintain monthly sales meeting templates, reports, and supporting materials for the broader Activation team.