Senior Manager, Omnichannel Marketing

Acrotech Biopharma Inc•East Windsor, CT

21h•Onsite

About The Position

Acrotech Biopharma Inc. is a global platform focused on commercializing innovative proprietary medications, aiming to launch scientifically advanced products to address unmet needs and deliver value to patients and healthcare stakeholders. The company is expanding and building a new Dermatology Business Unit to launch ADQUEY™, a novel treatment for mild to moderate Atopic Dermatitis. They are seeking a Senior Manager, Omnichannel – Dermatology, to lead this launch. This role offers the opportunity to be a key contributor in a growing organization, making a significant impact on the company and the patients served.

Requirements

5+ years of experience in pharmaceutical omnichannel marketing, digital marketing, or commercial excellence.
Experience developing and executing integrated omnichannel campaigns.
Strong understanding of CRM, marketing automation, customer engagement platforms, and digital analytics.
Experience collaborating with cross-functional commercial teams.
Excellent project management, communication, and stakeholder management skills.
Ability to travel up to 20%

Nice To Haves

Dermatology or specialty pharmaceutical experience.
Experience supporting a pharmaceutical product launch.
Experience with Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Cloud, or similar commercial technology platforms.
Knowledge of customer journey mapping, personalization strategies, and marketing analytics.
MBA or other advanced degree.

Responsibilities

Develop and execute the omnichannel strategy supporting a successful product launch and ongoing brand growth.
Design customer journeys and engagement strategies for healthcare professionals, patients and other key stakeholders.
Develop omnichannel promotional strategies that coordinate messaging across digital and physical channels.
Partner with Brand Marketing to translate business objectives into integrated omnichannel campaigns.
Lead the planning, execution, and optimization of digital campaigns through channels such as email, mobile apps, websites, paid media, social media, and SMS.
Collaborate with Sales, Medical Affairs, Commercial Operations, Market Access, and IT to ensure aligned customer experiences.
Develop customer segmentation and personalized engagement strategies using data and analytics.
Analyze customer behavior, engagement metrics, and campaign performance to identify opportunities for continuous improvement.
Establish campaign KPIs and performance dashboards to measure effectiveness and optimize results.
Manage relationships with digital agencies, media partners, and marketing technology vendors.
Ensure all digital content and promotional activities comply with FDA regulations, industry standards, and company policies.
Stay current on emerging digital marketing trends, omnichannel best practices, AI-enabled marketing capabilities, and pharmaceutical customer engagement innovations.
Support launch readiness activities, including digital asset development, platform testing, and channel deployment.

Benefits

Annual Bonus
Long-term Incentive Plan
Medical and Rx Benefits choice of four medical plans through Horizon. Rx automatically provided with medical benefits
Dental Benefits with three dental plan options through CIGNA
Vision Plan with two plan options through VSP
Life Insurance, Basic Life and AD&D and Supplemental Life Insurance
Disability Insurance, Voluntary Short-Term Disability and State Disability
Long-Term Disability (LTD), State (short term) disability – where applicable
FSA (Flexible Spending Accounts) – Both Health Care & Dependent Care Available
HSA (Health Savings Account)
401(k) Plan - Through Fidelity / Employer Match / fully vested after 3 years
Employee Assistance Program (EAP) - 100% Confidential and 100% company paid
Critical Illness and Accidental Insurance
Legal and Identity Theft Insurance
Paid Time Off - Paid vacation, PTO, Holiday