Omnichannel Marketing Consultant

Gulf Coast Automation Group•Northbrook, IL

3d•Remote

About The Position

TalentFish is seeking an experienced Omnichannel Marketing Consultant for a premier client to support life sciences clients across pharma and biotech digital marketing initiatives. This individual will be responsible for building, optimizing, executing, and measuring omnichannel commercial programs across DTC, HCP, sales, and payer-facing audiences. This is a hands-on, client-facing role that requires a strong balance of strategic thinking, operational execution, analytics, and stakeholder management. The consultant will collaborate closely with brand teams, marketing teams, agency partners, martech/adtech vendors, and internal consulting colleagues to deliver measurable business impact.

Requirements

10+ years of experience in digital marketing, with a meaningful portion in pharma or biotech brand or agency environments
BA/BS degree (at minimum) required
Demonstrated ability and desire to engage at executive-levels and get your hands dirty directly with operations team members and on your own.
Demonstrated experience developing and executing omnichannel digital marketing strategies for DTC, HCP, and/or payer audiences
Hands-on experience with one or more leading mar/ad tech platforms (e.g., Adobe Experience Cloud, Veeva Vault PromoMats/CRM, Salesforce Marketing Cloud, Google Ads/Analytics, Marketo, Data Platform(s) (Fabric, Databricks, Snowflake, etc.), Data Visualization Tools (Qlik, Tableau, PowerBI, etc.), DSPs (TradeDesk, PulsePoint, DeepIntent, etc.), CDPs, NBEs, Paid Social Platforms (Meta, Reddit, TikTok, etc.), Paid Search Platforms (Microsoft and Google), CM360, etc.)
Hands-on experience with healthcare-specific digital channels and platforms (e.g., Doximity, ePocrates, Medscape, Client Health, Veeva CRM Approved Email)
Solid understanding of healthcare marketing fundamentals and regulatory requirements (FDA/OPDP, HIPAA, PhRMA guidelines)
Fluency in digital marketing KPIs, attribution models, and performance measurement methodologies
Experience working with CDPs, CRM systems, and audience segmentation strategies in a healthcare context
Strong analytical mindset—comfortable turning data into insights and insights into strategy
Exceptional communication skills with a proven ability to present complex ideas clearly to both technical and non-technical stakeholders
Highly organized with strong project management instincts and the ability to manage multiple client workstreams simultaneously
Collaborative by nature; you build bridges across internal teams, clients, and agency partners
Familiarity privacy-preserving analytics in a healthcare context
Experience supporting or leading digital transformation engagements at pharma/biotech companies
Understanding of launch excellence frameworks and the role of digital in new product launch planning
Prior experience in a management consulting or agency environment supporting life science clients
BA/BS degree required
Authorization to work in the U.S. without current or future visa sponsorship.

Responsibilities

Serve as a trusted digital marketing advisor to pharma and biotech brand teams across DTC, HCP, sales, and payer-facing programs
Develop, support and/or execute omnichannel digital marketing strategies spanning paid media, email/CRM, web, and emerging channels
Translate brand objectives into actionable digital campaign plans with clear KPIs, measurement frameworks, and success criteria
Partner with client agency teams and mar/ad tech vendors to launch, manage, and optimize campaigns across platforms
Conduct in-depth campaign performance analyses and deliver actionable insights and recommendations to client stakeholders leveraging in-platform reporting, data platforms environments (SQL/Python), and data visualization tools.
Support the execution of campaigns with a working knowledge of the marketing technology stacks for life science clients
Identify workflow and process inefficiencies/anomalies and proactively recommend improvements to campaign operations and reporting
Develop client-ready deliverables including strategic roadmaps, campaign performance reports, and executive presentations
Foster authentic relationships with clients and agency partners that demonstrate value and build long-term trust
Ability to design, develop, and manage the implementation of complex solutions with existing and new technologies to enable new digital marketing capabilities.