Senior Manager, Omnichannel Marketing & Strategic Partnership

Abbott • Columbus, OH

6d • $129,300 - $258,700 • Onsite

About The Position

Abbott Nutrition is seeking a dynamic, strategic leader to drive the next evolution of our omnichannel and shopper marketing capabilities. As Senior Manager, Omnichannel Marketing & Strategic Partnerships, you will architect and lead integrated, full-funnel marketing strategies that accelerate growth across retail and digital ecosystems. This role sits at the intersection of brand, sales, retail media, and sales strategy, with a mandate to transform how Abbott engages consumers and shoppers across all touchpoints. You will play a critical role in shaping go-to-market strategies, influencing retailer partnerships, and delivering measurable business impact through data-driven marketing investments.

Requirements

• Bachelor’s degree required; MBA strongly preferred
• 10+ years of progressive marketing experience, with deep expertise in omnichannel, shopper marketing, and/or retail media within CPG, healthcare, or related industries
• Proven track record of driving measurable business results through integrated marketing strategies and retail media investments
• Demonstrated experience managing multimillion-dollar marketing budgets with strong financial and analytical acumen
• Deep knowledge of retail media ecosystems, platforms, and measurement methodologies
• Strong leadership capabilities with experience building and developing high-performing teams
• Exceptional communication skills with the ability to translate complex data into clear, actionable insights
• Highly collaborative, strategic thinker with a passion for innovation and continuous improvement

Responsibilities

• Lead development and execution of fully integrated omnichannel strategies that drive conversion, increase shopper engagement, and deliver measurable sales and share growth across key retail partners
• Translate shopper, consumer, and retailer insights into actionable marketing plans that optimize the full purchase journey across online and offline channels
• Partner with Brand, Sales, and Sales Strategy teams to align omnichannel programs with enterprise growth priorities and retailer objectives
• Own and evolve Abbott Nutrition’s retail media strategy, including search, display, and biddable platforms (e.g., Amazon Ads, Walmart Connect, Kroger Precision Marketing)
• Drive ROI-focused media investment decisions, establishing best-in-class measurement frameworks, attribution models, and performance KPIs
• Identify opportunities to improve media efficiency, conversion rates, and incremental lift, ensuring continuous optimization of investment
• Develop and manage strategic partnerships with retailers and third-party platforms to enhance marketing capabilities and unlock co-investment opportunities
• Translate omnichannel and retail media strategies into a competitive advantage in Joint Business Planning (JBP) discussions
• Evaluate, select, and manage external partners and agencies to support innovation and execution excellence
• Serve as a subject matter expert and internal thought leader on omnichannel marketing, retail media, and shopper engagement trends
• Champion innovation by identifying and scaling emerging technologies, tools, and best practices across the organization
• Build enterprise-wide capability through standardized processes, tools, training, and knowledge sharing
• Partner closely with Brand, Sales, Insights, and Finance teams to align strategies and deliver integrated, data-driven business outcomes
• Lead agency relationships across planning, execution, and performance reporting, ensuring high-quality deliverables and accountability
• Deliver clear, actionable insights and recommendations through executive-ready communications and business reviews
• Lead and develop a team of Shopper Marketing and Field Commerce professionals, fostering a high-performance, collaborative culture
• Set clear priorities, performance expectations, and development plans to build future-ready marketing talent
• Inspire and influence cross-functional stakeholders to embrace new ways of working in a rapidly evolving retail landscape

Benefits

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior