Omnichannel Engagement & Solutions Partner

UCB • Oakville, ON

5h • CA$96,000 - CA$126,000 • Hybrid

About The Position

The Omnichannel & Engagement Solutions Partner is accountable for shaping and delivering omnichannel engagement strategies that enable personalized, compliant, and impactful customer experiences across the affiliate. The role balances strategy with hands-on execution, acting as a trusted partner to Marketing, Medical, Sales, and Global Omnichannel teams.

Requirements

• Bachelor’s degree in Business, Marketing, Digital, Life Sciences, or a related field required.
• At least 2-3 years of experience in omnichannel, marketing, customer engagement, or related roles within pharmaceutical, healthcare, or regulated industries.
• Demonstrated ability to operate at both a strategic and executional level, managing complex initiatives end to end.
• Proven experience partnering with Marketing and Medical teams to design and deliver customer centric engagement strategies.
• Experience leading or managing vendors, creative agencies, or external partners.
• Strong project management experience, with the ability to manage multiple initiatives, stakeholders, and timelines concurrently.
• Experience with digital material management tools (e.g. Veeva), CRM and marketing automation platforms; Salesforce Marketing Cloud experience is a strong asset.
• Solid understanding of campaign performance drivers and optimization approaches.
• Knowledge of omnichannel trends, customer experience design, and digital innovation.
• Experience working within a regulated healthcare environment, and with agencies such as PAAB/IMC is preferred

Nice To Haves

• Master’s degree (MBA, MSc, or equivalent in Business, Science, Digital, or Life Sciences) strongly preferred.

Responsibilities

• Lead the design and evolution of integrated omnichannel engagement strategies aligned to brand, medical, and business objectives.
• Partner with Marketing and Medical teams to translate strategy into end to end customer journeys, defining personas, engagement objectives, channels, and success metrics.
• Act as a thought partner to cross functional teams, embedding omnichannel best practices into annual brand and medical planning.
• Continuously improve and evolve our Global customer journey governance, omnichannel launch model; and processes related to digital asset development and marketing automation.
• Partner with relevant brand stakeholders to manage the end to end design, execution, and optimization of brand omnichannel campaigns and customer journeys across digital and non-digital touchpoints.
• Oversee campaign planning, timelines, dependencies, and execution, ensuring high-quality, compliant, and timely delivery.
• Lead post campaign reviews and performance assessments, translating insights into actionable recommendations for continuous improvement.
• Serve as a key omnichannel partner for Marketing, Medical, Sales, and other Go to Market stakeholders.
• Build and maintain strong relationships with Global Omnichannel, International Markets, and Digital teams to leverage global capabilities, templates, and assets.
• Align local execution with global frameworks while identifying opportunities for local innovation and scalability.
• Work with brand teams to manage relationships with external vendors and agencies supporting digital campaigns, journey orchestration, content creation, and analytics.
• Lead the project management of digital asset creation, including websites, portals, email campaigns, and marketing automation assets.
• Oversee Medical, Legal, and Regulatory review processes when relevant for digital content, ensuring compliance while enabling speed and reuse.
• Champion modular, reusable content and scalable asset development aligned with global standards.
• Support the rollout and adoption of new digital and omnichannel capabilities, platforms, and ways of working.
• Partner with the Omnichannel Stakeholder Engagement Lead to drive change management initiatives, including training, communication, and enablement.
• Serve as a subject matter expert on omnichannel analytics, performance measurement, and optimization.
• Define analytics frameworks and KPIs to measure campaign effectiveness, customer engagement, and journey performance.
• Leverage insights to inform strategic decisions, optimize future engagements, and demonstrate omnichannel impact.

Benefits

• We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work.
• Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level