Officer, Marketing Technology & Experience

Canadian Unicef Committee•Toronto, ON

6d•CA$54,000 - CA$56,000•Hybrid

About The Position

This role is responsible for supporting UNICEF Canada’s online presence and engagement activities. Specifically, this role works as a member of the Marketing Technology & Experience team to manage the execution of email campaigns, build donation and engagement forms and update website content. The role will also provide expertise and insight into the ongoing development of UNICEF Canada’s marketing technology.

Requirements

A university degree and/or college diploma in a relevant field or equivalent years of work experience
A minimum of three (3) plus years’ experience with Drupal or comparable CMS as well as experience in HTML/CSS, Javascript, jQuery
Experience with online donation and engagement platforms such as Engaging Networks
Direct experience building and deploying broadcast emails in Engaging Networks or other platforms
Experience with A/B testing development and implementation on Google Optimize or similar platform
Working knowledge of Adobe Photoshop or other image editing software
Strong interpersonal skills
The ability to be self-motivated to work independently
The ability to work within the larger Marketing Technology & Experience team, and cross-functionally with other internal teams, and external vendors
Strong time management skills with the ability to prioritize and adhere to deadlines
Ability to problem-solve, proactively identify challenges, risks and enhancements
Strong willingness to learn
Superb attention to detail and strong planning and time management skills.
Experience managing completing priorities and meeting deadlines.
Self-starter and resourceful with a collaborative spirit.
Knowledge of and interest in UNICEF’s mission and values.
Commitment to respect and inclusiveness.

Nice To Haves

Experience with Salesforce CRM, Marketing Cloud and/or Data Cloud (an asset)
French language skills (an asset)

Responsibilities

Manage the maintenance and publishing of online content and facilitate online engagement within UNICEF’s web-based content management systems (CMS).
Building and deploying website content
Building and deploying online donation and advocacy forms
Building and deploying content on the Survival Gifts e-commerce platform
Manage the build and deployment of responsive broadcast emails, and the enhancement of email templates.
Ensuring that emails follow approved design standards
Securing approvals from stakeholders
Creating dynamic, personalized emails via conditional logic
Ensuring that email audiences are segmented correctly and that emails are deployed to the intended audiences
Build data queries to properly segment, exclude and target audiences
Manage the build and deployment of online surveys
Perform quality assurance testing on all new and updated online assets
Provide digital support for campaigns and rapid-onset emergencies outside of regular business hours, as required
Provide training to staff for online platforms as required
Perform other general web maintenance and troubleshooting tasks as required
Responsible for the management and co-ordination of tasks in the work queue:
Ensure that mutually agreed-upon deadlines and SLAs are met
Responsible for resolving website issues with vendor partners:
Identify issues and submit cases to vendors for review
Perform quality assurance (QA) reviews of vendor work
Approve work and schedule deployment
Ensure online content, forms and broadcast emails adhere to UNICEF Canada’s overall strategy and requirements for data collection and performance measurement
Contribute to the evolution of UNICEF Canada’s online platforms:
Provide expertise on presenting content within the guidelines and capabilities of UNICEF Canada’s content management systems
Participate in the improvement of internal business processes
Participate in the development and optimization of supporter journeys, marketing automations, and conversion actions on UNICEF Canada websites, donation forms and in email communications
Collaborate with and provide guidance to internal stakeholders on the development of online content and associated assets
Participate in UNICEF Canada’s digital transformation, as part of the organization’s Strategic Plan
Generate reports from our online engagement platforms and online surveys, as required
Participate in the development of experiments and tests, and implement in Google Optimize
Update tags and triggers in Google Tag Manager as required

Benefits

Extended Health/Dental benefits
Healthcare Spending Account
Wellness Account
Life, AD&D, & Long-Term disability insurance coverage
Employer match contributions (5%) to a Group Pension Plan
Access to parental leave top-up
Flexible-hybrid work environment
Minimum 3 weeks of annual vacation (increases with time served) & 1 additional day per year of service (max 30)
10 paid sick days
2 personal days
9 to 11 employee wellness days
Discounted rate for a GoodLife gym membership
Access to an Employee and Family Assistance Program
Access to a comprehensive global learning platform with over 1600 courses, webinars & resources
Internal leadership development, training, & mentorship programs that integrate Anti-Racism and diversity, equity and inclusion principles
Opportunities to access both local & global stretch assignments