NPI Marketing Manager – Electronics Product Platform

3M•Maplewood, MN

5d•Onsite

About The Position

NPI Marketing Manager – Electronics Product Platform Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers. This position provides an opportunity to transition from other private, public, government or military experience to a 3M career. The Impact You’ll Make in this Role As the New Products Introduction (NPI) Product Marketing Manager for the electronics platform you will play a key role in executing and supporting the portfolio strategies and vertical marketing plans for Consumer Electronics. In this role you will be able to interact with global portfolio leaders, vertical managers, laboratory, global marketing, sales and other strategic areas of the company. Here, you will make an impact by: Global Customer Insights and Market Analysis: Lead efforts to define market segmentation, customer targets, and monitor industry trends and competitor activities. Translate customer and market needs into product requirements to deliver solutions aligned with customer problems. Marketing Launch Strategy Development: Develop and execute global marketing launch plans, ensuring alignment across the 3M matrix. Collaborate on marketing campaigns, sales support, and training for global launch regions, completing all deliverables within the 3M Grow system. Launch Coordination and Support: Drive launch preparation and execution with key countries, establishing launch plans, dates, financial forecasts, go to market and pricing strategies and demand plans. Manage first year post-launch in collaboration with global portfolio team. Collaboration and Prioritization: Work with Global Marketing Portfolio teams to prioritize new product introduction (NPI) ideas that align with strategic priorities, facilitating successful global launch campaign hand-offs. NPI Development and Compliance: Participate in NPI idea scouting and development of new product platforms. Ensure compliance with international regulations and standards. Financial Consultation and Strategy Development: Consult with business management on financial implications of product decisions and assist in developing business strategies. Performance Culture and Accountability: Drive a culture of accountability and promote new Performance Culture Behaviors within the team.

Requirements

Bachelors degree or higher (completed and verified prior to start)
Seven (7) years of marketing, sales, customer facing product support or business operations in a private, public, government or military environment
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Nice To Haves

Bachelor's degree in Business Administration or Marketing
MBA is preferred
Experience in Consumer Electronics is desirable
Experience working with global teams and across functions, geographies and time zones
Customer focused thinking and proven success gathering key insights from OEM customers
Strong analytical skills with ability to think strategically and to navigate complex situations
Excellent written, verbal and presentation skills to effectively communicate with global team

Responsibilities

Lead efforts to define market segmentation, customer targets, and monitor industry trends and competitor activities.
Translate customer and market needs into product requirements to deliver solutions aligned with customer problems.
Develop and execute global marketing launch plans, ensuring alignment across the 3M matrix.
Collaborate on marketing campaigns, sales support, and training for global launch regions, completing all deliverables within the 3M Grow system.
Drive launch preparation and execution with key countries, establishing launch plans, dates, financial forecasts, go to market and pricing strategies and demand plans.
Manage first year post-launch in collaboration with global portfolio team.
Work with Global Marketing Portfolio teams to prioritize new product introduction (NPI) ideas that align with strategic priorities, facilitating successful global launch campaign hand-offs.
Participate in NPI idea scouting and development of new product platforms.
Ensure compliance with international regulations and standards.
Consult with business management on financial implications of product decisions and assist in developing business strategies.
Drive a culture of accountability and promote new Performance Culture Behaviors within the team.
Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.
All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.