North American Digital Marketing Manager - US

Macs Adventure•Denver, CO

2d•Hybrid

About The Position

This is an exciting opportunity to join a fast-growing global business and play a key role in driving customer acquisition across the US and Canadian markets. Reporting to Helen Fisher, Digital Director, Growth & Transformation, the Digital Marketing Manager sits at the center of our ambitious growth strategy and offers the chance to make a real impact across multiple markets and digital channels. This position owns the day-to-day performance of PPC and SEM, paid social, and affiliate channels, while also identifying, testing, and scaling new digital marketing opportunities. The successful candidate will oversee digital agency partners to maximize return on investment, continuously refine strategies, and align activity with seasonal demand and key product priorities. Working closely with product and regional marketing teams, the Digital Marketing Manager will use data and insights to identify trends, opportunities, and performance drivers, translating these into clear actions that improve marketing effectiveness and support overall business growth.

Requirements

Deep expertise across performance marketing channels including PPC and SEM, paid social, native and affiliate, with a strong track record of driving scalable growth
Strong commercial acumen with clear ownership of performance metrics such as CPA, ROAS, conversion and revenue contribution
Proven ability to lead and evolve channel strategy, optimizing investment and mix to maximize impact across markets, with a particular focus on the US
Strong experience working within the US market, with an understanding of customer behavior, channel dynamics, and competitive landscape
Experience managing and influencing agencies and partners to deliver high quality, high performance outcomes
Advanced analytical capability, able to translate complex data into clear insights, recommendations and actions that drive growth
A strategic and structured approach to testing, experimentation and continuous optimization
Ability to work cross functionally with product, regional marketing and leadership teams to align activity to broader business goals
Strong ownership mindset, with the confidence to challenge, prioritize and make decisions that improve performance

Nice To Haves

SEO and Keyword analysis expertise
Experience in marketing travel products across the marketing funnel
Experience in marketing high price items with longer times to conversion

Responsibilities

Drive customer acquisition and revenue growth through performance marketing channels
Optimize channel mix and spend to improve efficiency and return on investment
Identify and act on market trends, opportunities and performance insights
Align marketing activity with product priorities and regional strategies
Manage and challenge agency partners to deliver against performance targets
Deliver continuous testing and optimization to improve conversion and acquisition
Contribute to overall market performance through data led decision making
Seek to build a strong understanding of market and performance drivers
Take full ownership of channel performance and agency management
Deliver measurable improvements in efficiency and customer acquisition
Establish a structured approach to testing and optimization
Strengthen alignment with product and regional marketing teams
Translate data into clear actions that drive growth
Deliver sustained performance improvements
Optimize channel strategy and spend allocation
Establish a scalable, high-performing approach to digital marketing across US and Canadian markets

Benefits

A 37.5-hour work week (7.5-hour work day)
Initially 15 days PTO incrementally increasing to 20 total days after 6 years’ service
10 paid federal holidays
An extra day off on your birthday!
Up to 85% Employer paid health, dental and vision insurance
Free travel insurance for you and your direct family
Fully paid “FAM” trip (familiarization trip) to experience one of the adventures we sell for yourself!
TSA pre-check reimbursement
Optional enrolment in the company 401(K) plan after 6 months
Great discounts on Macs Adventure trips
A flexible work culture
Regular team meetings and annual Macs Fest
Opportunities to collaborate internationally with other offices and even work in them occasionally
Support your self-guided learning journey to make the most of your strengths
The opportunity to make a difference to people’s lives and the planet
Occasional international travel
Access to outdoor industry discounts