North America Licensing Senior Director

The Coca-Cola Company•Atlanta, GA

1d•$193,000 - $224,000•Onsite

About The Position

The Senior Director, Licensing – North America leads the licensing business for the territory and is responsible for setting strategic direction and executing multi‑million‑dollar licensing partnerships across a diverse range of lifestyle categories for The Coca‑Cola Company and its portfolio of billion‑dollar brands. The Senior Director ensures licensing strategies drive revenue and add brand value, while aligning with local market priorities as well as broader Operating Unit and enterprise objectives. Success in this role requires strong in‑market knowledge, including a deep understanding of North American consumer behavior, retail dynamics, cultural relevance, and emerging trends. The Senior Director is ultimately accountable for driving licensing revenue, brand expansion, and profitable growth across the territory through direct, strategic partnerships with licensees while leading a high‑performing team.

Requirements

Minimum of 10 years of experience in licensing, brand management, and strategic planning, or equivalent demonstrated skill set
Proven track record of successful licensing deals, brand expansion, and business development across North America
Adept at managing high‑performing teams, with demonstrated leadership, coaching, and talent development capabilities
Experience managing global agencies and complex partner ecosystems
Strong network within the licensing community across North America
Experience managing multi‑country or regional licensing programs across North America
Strong presenting, persuading, and negotiating skills, including leading high‑stakes licensee pitches
Exceptional collaboration and relationship‑building skills, particularly in direct licensee partnerships.
Highly effective collaboration skills within a matrixed, networked organization
Strong written, oral, and presentation communication skills
Ability to facilitate, influence, and accelerate value‑based business relationships
Solid analytical and financial acumen, with strong understanding of retail economics and partner financial drivers
Highly results‑oriented with the ability to operate in a fast‑paced, growth‑focused environment
Strong pulse on North American consumer behavior, retail landscapes, and lifestyle trends
Broad experience across Licensing, Marketing, and Retail preferred including understanding of product development, manufacturing, and commercialization cycles
Strong digital and AI fluency, with the ability to use tools and data systems to manage performance, generate insights, and drive business decisions
Proficient in Microsoft PowerPoint and Excel, with strong comfort using data to drive decision‑making
Bachelor’s degree from an accredited college/university or equivalent work experience
Experience across key licensing categories, including: Apparel & Softlines, Hardlines, Food & Beverage Licensing preferred
Applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

Experience across key licensing categories, including: Apparel & Softlines, Hardlines, Food & Beverage Licensing preferred

Responsibilities

Develop and execute consumer‑centric licensing strategies by collaborating closely with TCCC global teams and North America Operating Unit (OU) brand, commercial, and marketing teams.
Leverage deep understanding of U.S., Canada, and Mexico consumers, retail dynamics, and cultural trends to prioritize brands, categories, channels, and expansion opportunities.
Deliver both short‑ and long‑term growth.
Work closely with Business Directors and Licensees to unlock growth opportunities and strengthen long‑term partnerships.
Lead North America strategy development and annual business planning, performance reviews, and ongoing business optimization across the region.
Lead complex deal negotiations and coach the team to execute day‑to‑day deals.
Operate at a fast pace to reach agreement on complex deal structures through contract negotiations among global, regional, and local entities, involving multiple stakeholders including retailers, manufacturers, and brand collaborators.
Make sound commercial decisions that balance regional objectives with enterprise priorities, considering broader business implications, long‑term value creation, and risk.
Ensure all agreements align with Company policies, governance standards, and ethical frameworks.
Manage and develop a high‑performing team, providing leadership, coaching, and direction to build capability, accountability, and strong performance against business objectives.
Assess complex business issues and opportunities, balancing financial return, brand value, customer impact, design capability, and risk management.
Leverage data, analytics, and market insights to identify trends, growth opportunities, and risks.
Monitor retail sales performance, identify new revenue streams, and align resources to maximize impact.
Consolidate and analyze licensing royalty revenue and sales performance across North America.
Track execution of business plans, identify gaps, and develop contingency and recovery plans.
Ultimately accountable for short‑ and long‑term licensing results.