Non-Traditional Marketing Manager

Andersen Corporation • Cottage Grove, MN

6d • Hybrid

About The Position

This role is responsible for managing the strategic and tactical initiatives for Company Owned Retail Operation’s (CORO) Non-Traditional programs. The manager will lead Local Non-traditional marketing leaders to ensure all lead goals are achieved and develop Local Field Marketing Managers in CORO through a robust training regimen. This position works with Marketing Managers to communicate expenses and lead attainment to goal and partners with CORO sales leaders to drive strong Non-traditional sales performance.

Requirements

• Four year degree or an equivalent combination of education and experience
• 7 cumulative years of progressive experience in one or more of these fields: Field Marketing, Marketing/Sales Training, Sales Training Development or Marketing/Sales Management
• Travel requirement 25 - 35%
• 3 or more years management experience
• Valid driver’s license with acceptable accident and moving violation motor vehicle record
• Two or more years of field marketing experience preferred
• Training development and facilitation experience
• Computer skills and management of computer-based information
• Planning and goal-setting skills
• Financial knowledge
• Decision making
• Customer orientation
• Tolerance of ambiguity
• Results orientation
• Training and coaching
• Providing performance feedback
• Energizing others
• Strong verbal and written communication skills

Responsibilities

• Use key performance indicators to include CPLI (cost per lead issued) and COM% (cost of marketing %) to evaluate and achieve stated business goals and to achieve greater than 30% of total marketing mix.
• Regularly review results to identify strengths and weaknesses and make adjustments with local marketing leaders.
• Create strategies for field marketing teams to maximize location output, including right sizing teams, leadership development, and identifying opportunities to grow all programs.
• Travel to CORO locations to supervise teams to ensure standardized implementation of Non-traditional methodology.
• Create a communication loop to gather best practices from each of the field locations to build a best practices approach to grow Non-traditional business and improve sales performance.
• Work closely with National Sales leaders to drive over-all Non-Traditional sales performance to best in class for all Renewal by Andersen locations.
• Other duties as assigned by supervisor.

Benefits

• 401 (k) Plan, Employer Fixed Contributions & Company Matching Profit Sharing
• Medical, Dental and Vision Coverage
• Flexible Spending Accounts (FSAs), Health Savings Account (HSA) and Health Reimbursement Account (HRA)
• Life Insurance
• Paid Time Off & Paid Holidays
• Paid Maternity Leave & Paid Parental Leave
• Career Growth Planning & Nationwide Career Opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree