Newsletter Editor, Reader's Digest
About The Position
Reader's Digest is seeking a talented and data-driven Newsletter Editor to produce its daily and weekly email newsletters. This role involves devising overall strategy, curating and repackaging content from Reader's Digest, and analyzing performance trends to optimize content. The editor will also collaborate with the wider Reader's Digest team on pitching, writing, and editing content, and contribute to content brainstorms. The ideal candidate is skilled at creating engaging headlines, comfortable using performance data, and has prior experience managing newsletters and a desire to grow in content strategy.
Requirements
- Minimum 5 years editorial experience in digital publishing
- Ideally at least 2 years producing newsletters
- Working understanding of the digital landscape, including CMS, SEO, and performance tools such as Google Analytics
- Experience packaging content for different distribution channels
- An open, creative mind and the ability to pivot quickly as data informs
Responsibilities
- Strategize, schedule, and build the daily and weekly Reader’s Digest and The Healthy newsletters
- Write all newsletter copy, including subject lines, heds and deks; select enticing photos and GIFs that grab the reader
- Monitor newsletter traffic and content trends using performance tracking tools such as Google and Marfeel; respond to shifts as needed to keep traffic robust, including proposing any new strategies or initiatives
- Send monthly performance reports informing the greater team on traffic, trends, and strategies, what’s working/what’s not on rd.com and newsletters
- Pitch and ideate newsletter franchises and strategies to grow newsletter traffic and reach, streamline the process, and improve the product
- Coordinate with the Visuals team to produce new imagery for newsletter
- Pitch new story ideas weekly based on newsletter successes
- Contribute to SEO-driven content planning and other sitewide content initiatives
- Write and edit content for Reader’s Digest online, focusing on newsletter content
- Update the homepage daily to reflect news/features of the moment, prioritizing brand initiatives
- Produce daily storyboards for RD’s Flipboard channel
Benefits
- work/life balance
- generous time off
- comprehensive benefits and programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
