News Branding Specialist

EntravisionMcAllen, TX
Onsite

About The Position

This position will oversee all aspects of daily, weekly and monthly promotion and marketing for the local News Department. Will create news promos, POPs and special event branding campaigns. Candidate will oversee all aspects of the promotions, production and marketing and will assist in developing marketing plans for the local news department. He or she will facilitate the writing of all copy to include but not limited to On-Air Promotion, Social Media and Special News Projects. Will work with News Director, Producers, Assignments Editors and talent in the execution of branding materials. Must execute refined production skills, including writing, editing and shooting techniques. Manage and maintain overall promotional continuity, branding and assist the local News Department in the writing, shooting and editing of marketing/promotional materials.

Requirements

  • Three years management experience or equivalent
  • Five or more years of television and digital experience
  • Must be creative, relevant and a strong leader.
  • Excellent communication both oral and written.
  • Exceptional eye for detail, organizational skills, proofing and clearly understand Station Branding.
  • Able to work under strict deadlines, multi-task and deal with a fast paced stressful environment.
  • Knowledge of the market demographics, social activities and community leaders.

Responsibilities

  • Oversee all aspects of daily, weekly and monthly promotion and marketing for the local News Department.
  • Create news promos, POPs and special event branding campaigns.
  • Assist in developing marketing plans for the local news department.
  • Facilitate the writing of all copy to include but not limited to On-Air Promotion, Social Media and Special News Projects.
  • Work with News Director, Producers, Assignments Editors and talent in the execution of branding materials.
  • Execute refined production skills, including writing, editing and shooting techniques.
  • Manage and maintain overall promotional continuity, branding.
  • Assist the local News Department in the writing, shooting and editing of marketing/promotional materials.
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