Branding Marketing Manager

P.L. Marketing, Inc. • Cincinnati, OH

5d • Onsite

About The Position

Support the Kroger Our Brands and Senior Our Brands Managers through the execution and communication of marketing campaigns, budget tracking, and proofing. Responsible for growing Kroger brands like Simple Truth, Private Selection, Kroger, and other in-house product lines, ensuring new products follow brand guardrails and strategy for future growth. Effectively coordinates and implements the branding strategy through cross-functional teamwork and collaboration.

Requirements

• 4 year degree or equivalent combination of education and experience
• Degree in Business, Statistics, Marketing or Economics is desirable
• Proficient in Microsoft Office Applications (Excel, Word, PowerPoint and Outlook)
• 2 + years of retail grocery experience preferred.
• Knowledge of internet and web-based applications
• Strong organizational and teamwork skills
• Strong analytical and problem-solving skills required, including a thorough understanding of how to interpret business needs and translate them into a deliverable solution
• Experience generating detailed reports and delivering a summary of your findings in both spreadsheet and presentation form
• Ability to adapt to advancing technology and computer solutions
• Highly motivated self-starter who can work with minimal supervision
• Ability to build and maintain positive and productive business relationships with users and team members
• Ability to communicate effectively with all levels of an audience, from senior level executives to business users
• Ability to prioritize and multi-task

Nice To Haves

• Brand Building & Shopper Marketing Development
• Consumer packaged goods (CPG) experience
• Financial Analysis and Assessment
• Kroger Brand/Private Label Systems Knowledge

Responsibilities

• Manage the marketing campaign execution process, including details regarding fit with brand strategy, clear benefit communication, timing, documentation, proofing and approvals on assigned brands
• Maximize team capacity by organizing documentation and through time management
• Work with cross functional teams on new product launches and commercialization plans as well as supporting packaging updates, reformulations, and product improvements
• Maintain team updates on status of all current projects
• Track team budgets and expenditures associated with marketing material development and explore potential new processes that could improve efficiencies
• Ensure brand strategy is translated into marketing and merchandising tactics, working collaboratively with all Cross Functional partners
• Manage the execution of marketing campaigns and messaging across many different touch points.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree