New Homes Sales Counselor

UnionMain Homes•Suwanee, GA

About The Position

The New Homes Sales Counselor is responsible for achieving company-established sales and closing goals by engaging prospective buyers, understanding their needs, and converting community traffic into sales. The role involves prompt follow-up with potential buyers, communicating the value of the preferred lender, and maintaining knowledge of sub-market competition. The counselor guides buyers through the design, loan, start, construction, and closing process, coordinating appointments and following up to help ensure timely completion of buyer activities. The role also requires knowledge of home features, option pricing, and design center selections; use of UMH sales technology, including automated sales contracts and customer management software; and placement and monitoring of on-site signage. Work is performed in a typical sales office using standard office equipment, with travel to various locations for sales activities. The work is active and fast-paced, with schedule and priority changes and short-notice activity. Work hours may be variable and include weekends.

Requirements

  • At least 2 years of high sales performance in new or existing home sales, or similar experience or industry.
  • Entrepreneurial and customer-focused mindset.
  • Strong demonstration of product demonstration principles, sales techniques, and quality customer service.
  • Strong verbal and written communication skills, adaptability to varying styles, and the ability to project a positive image of the company.
  • Valid driver's license and insurance for business travel by automobile.
  • Computer proficiency.

Nice To Haves

  • Experience with Brix and other office business software.

Responsibilities

  • Achieve and exceed company-established sales and closing goals.
  • Meet and build rapport with prospective buyers and determine their home needs and interests.
  • Convert community traffic to sales to meet company goals.
  • Follow up promptly with all potential buyers.
  • Present the value of using the preferred lender and achieve the preferred lender capture-rate goal.
  • Maintain a working knowledge of all sub-market competition.
  • Assist buyers through the design, loan, start, construction, and closing process to ensure timely completion of buyer activities; coordinate appointments and follow up as needed.
  • Develop a thorough knowledge of home features, options pricing, and design center selections and communicate those effectively to customers.
  • Use all UMH sales technology, including automated sales contracts and customer management software.
  • Place and monitor on-site signage as needed, including home-site, inventory, and open-house signs.
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