New Homes Sales Counselor

UnionMain Homes•Hoschton, GA

3d•Onsite

About The Position

The New Homes Sales Counselor is responsible for achieving and exceeding company sales and closing goals. This role involves meeting and building rapport with prospective buyers, understanding their home needs and interests, and converting community traffic into sales. The Sales Counselor will follow up with potential buyers, promote the use of the company's preferred lender to meet capture rate goals, and maintain knowledge of the competition. A key part of the role is guiding buyers through the entire home buying process, from design and loan application to construction and closing, ensuring timely completion of all buyer activities. The position requires developing a deep understanding of home features, options, pricing, and design center selections to effectively communicate them to customers. Additionally, the Sales Counselor must utilize all UMH sales technology, including automated sales contracts and customer management software, and manage on-site signage.

Requirements

2+ years’ history of high sales performance in new or existing home sales (or similar experience/industry)
Entrepreneurial and customer-focused mindset
Strong demonstration of the principles of product demonstration, sales techniques, and quality customer service
Strong verbal and written communication skills, adaptable to varying styles while projecting a positive image of the company
Valid driver's license and insurance are required for business travel by automobile
Computer proficiency, (Brix and other office business software preferred)

Responsibilities

Achieve and exceed company-established sales and closing goals
Meet and build rapport with prospective buyers and determine home needs and interests
Convert community traffic to sales to meet Company goals
Follow up promptly with all potential buyers
Present the value of using our preferred lender and achieve the preferred lender capture rate goal
Maintain a working knowledge of all sub-market competition
Assist buyers through the design, loan, start, construction, and closing process to ensure timely completion of buyer activities; coordinate appointments and follow up as needed
Develop a thorough knowledge of home features, options pricing, and design center selections and effectively communicate those to customers
Utilize all UMH sales technology, including automated sales contracts and customer management software
Place and monitor all on-site signage as needed (i.e., home site signs, inventory signs, open house signs, etc.)