New Car Sales Manager
Group 1 Automotive, Inc.•Tulsa, OK
•Onsite
About The Position
BMW of Tulsa is seeking a driven, results-oriented New Car Sales Manager to lead our new vehicle sales department and deliver a premium customer experience consistent with the BMW brand. This role is responsible for developing and executing sales strategies, coaching a high-performing team, and ensuring operational excellence across all new car sales activities. The ideal candidate is a strong leader with a passion for luxury automotive sales, a commitment to customer satisfaction, and a proven track record of exceeding sales targets.
Requirements
- Proven experience as a Sales Manager in the automotive industry (luxury brand experience preferred)
- Strong leadership skills with a track record of building and managing successful sales teams
- Demonstrated ability to meet or exceed sales goals and drive profitability
- Excellent communication, negotiation, and customer service skills
- Deep understanding of automotive sales processes, CRM systems, and dealership operations
- High level of professionalism with a customer-first mindset
- Ability to analyze data and make strategic decisions
- Valid driver’s license and a clean driving record
Nice To Haves
- Experience with BMW or other premium/luxury brands highly preferred
Responsibilities
- Lead, motivate, and manage the new car sales team to consistently meet or exceed sales goals and profitability targets
- Monitor daily, weekly, and monthly sales performance and take proactive action to drive results
- Develop and implement effective sales strategies aligned with dealership and manufacturer objectives
- Recruit, train, and mentor sales consultants to build a high-performing team
- Conduct regular one-on-one coaching sessions and performance reviews
- Foster a culture of accountability, professionalism, and continuous improvement
- Ensure an exceptional, luxury-level customer experience that reflects BMW brand standards
- Assist in closing deals and resolving complex customer situations
- Monitor customer satisfaction scores and implement improvements as needed
- Manage new vehicle inventory levels, aging, and model mix in partnership with dealership leadership
- Ensure proper merchandising, pricing strategy, and vehicle presentation
- Collaborate on ordering and allocation to optimize sales opportunities
- Maintain compliance with dealership policies, manufacturer standards, and legal requirements
- Oversee adherence to sales processes, CRM usage, and documentation accuracy
- Partner with Finance & Insurance (F&I) to maximize profitability and customer satisfaction
- Work closely with the General Manager and other department leaders to achieve overall dealership goals
- Prepare and analyze sales reports, forecasts, and key performance metrics
- Support marketing initiatives, promotions, and community engagement efforts
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
