New Car Sales Manager

Steele Auto Group • Fredericton, NB

1d • Onsite

About The Position

Steele Buick GMC is seeking an exceptional New Car Sales Manager to help lead their dealership into its next phase of growth and success. This is an opportunity to lead a high-performing team, influence dealership strategy, and create exceptional customer experiences while representing two of North America's most respected automotive brands. The company has a culture centered around accountability, collaboration, customer experience, and continuous improvement. The product lineup includes GMC trucks and SUVs, and Buick's premium comfort and innovation.

Requirements

• 3-5+ years of automotive sales experience
• Previous leadership experience in a dealership environment
• Proven success driving sales performance and achieving targets
• Strong understanding of dealership operations and profitability
• Exceptional leadership, communication, and coaching abilities
• Strong business acumen and analytical skills

Nice To Haves

• Previous New Car Manager or Sales Manager experience
• PBS DMS experience
• Knowledge of vAuto and inventory management strategies
• Experience with Auto Alert or equity mining platforms
• Understanding of dealership KPIs and performance metrics

Responsibilities

• Coach, mentor, and develop a high-performing New Vehicle Sales Team
• Drive sales performance while maintaining a customer-first culture
• Lead daily sales activities, performance management, and accountability
• Monitor and improve dealership KPIs, conversion metrics, and profitability
• Oversee inventory strategy, merchandising, pricing, and vehicle presentation
• Support digital retailing initiatives and online sales performance
• Partner with Finance, Fixed Operations, and Leadership teams to drive dealership success
• Recruit, develop, and retain top automotive talent
• Foster a positive, engaged, and performance-driven culture

Benefits

• 100% Matched Retirement Savings Plan – Put your future at ease with our employer-matched RSP plan, with a maximum of 4% after just 3 months and a maximum of 5% after 5 years!
• Flexible Health & Dental Plans – Choose from six cost-shared plans tailored to your lifestyle. Affordable, dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered.
• Mental Health & Wellness Support – 24/7 confidential support for you and your family through EFAP.
• Employee Discounts – On vehicle purchases, parts, and service at any of our locations.
• Work Boot Reimbursement – Reimbursement immediately, no waiting required!
• Access to Steele University – you will get engaging, role-specific training; learn anytime, anywhere; track your progress; and earn rewards as you grow your skills!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed