National Sales Specialist

Elegance Senior Living•, FL

6h•Onsite

About The Position

The National Sales Specialist will be responsible for creating and implementing comprehensive sales strategies that align with organizational targets and conversion expectations. This role involves collaborating with the VP of Sales and Marketing to oversee the marketing budget for optimal exposure and efficiencies, and coordinating planning to create shared efficiencies in media. The specialist will assist community and regional leadership teams with performance diagnosis and the creation of field performance plans. A key aspect of this role is actively partnering with various departments, including Sales, Marketing, Training and Development, People Services, and Operations, to support the recruitment, hiring, training, coaching, evaluation, and disciplining of all sales positions within the area. The specialist will also oversee the marketing plan and budgetary process, partnering with the marketing team on short and long-range community marketing plans and budgets by providing competitor information and feedback. They will develop sales plans to support the budget and achieve desired objectives, conduct competitive analysis, and stay current on market trends. Monitoring marketing and sales performance, assessing sales staff skills, and providing coaching and motivation are crucial. The role includes conducting quality assurance calls, visiting communities to partner with on-site teams in executing sales and marketing programs, and participating in sales training activities. The specialist will promote the company positively, set an example for company standards, and serve as a consensus builder. Encouraging teamwork and educating Operations partners on sales and marketing programs are also important. Maintaining comprehensive knowledge of the lead tracking/management system, troubleshooting, and training are required. The role involves developing a culture that supports intra-company transfer policy to enhance resident retention and overseeing business development coordination between communities. Other duties as needed or assigned will also be performed.

Requirements

Comprehensive knowledge of the lead tracking/management system, trouble shooting and training.
Ability to monitor community lead and business tracking systems, sales tools and resources to ensure compliance with system usage and follow up statistics.
Experience in developing a culture that supports intra-company transfer policy to enhance resident retention within the managing company system.
Experience overseeing business development coordination between communities to provide optimum results without duplication of resources.
Ability to promote the company in a positive manner and set an example for company standards for excellence.
Ability to serve as a consensus builder among community Sales and Operations teams.
Ability to encourage teamwork through cooperative interactions with Regional Vice President of Operations and other home office associates.
Ability to educate and support Operations partners on sales and marketing programs for their respective communities.
Experience in coordinating the completion of competitive analysis on all communities within the area and staying current on competitive projects and programs in the marketplace within the area.
Understanding of local markets within assigned area and ability to make pricing and toolbox recommendations as needed.
Ability to monitor marketing and sales performance expectations.
Ability to assess the skills and abilities of sales staff and coach, train and motivate as appropriate to achieve success.
Ability to review and analyze weekly and monthly sales and marketing reports to ensure accuracy of information and to make recommendations for necessary changes.
Experience conducting quality assurance calls on all selling/marketing staff including business development calls and analyzing competitor data for community staff.
Ability to visit each community within area on a scheduled basis, approved by VP, Sales and Marketing, and partner with on-site marketing teams and Executive Directors in the execution of the sales and marketing programs and strategies to achieve and maintain full occupancy as defined by the community’s business plan.
Ability to attend and participate in team meetings within area.
Ability to partner with Training and Development to actively participate in sales training activities for the area.
Experience creating and implementing a comprehensive sales strategy that aligns with organizational targets and conversion expectations.
Experience overseeing, in collaboration with VP of Sales and Marketing, use of marketing budget dollars to assure optimal exposure and maximum efficiencies.
Experience coordinating planning and use of marketing budget dollar to create shared efficiencies in media.
Ability to assist community and regional leadership team with performance diagnosis, including creating and implementing field performance plans.
Ability to actively partner with Sales, Marketing, Training and Development, People Services, and Operations in the recruitment, interviewing, hiring, training, coaching, evaluating, and disciplining of all sales positions within the area.
Experience overseeing and/or completing the marketing plan and budgetary process for the area.
Ability to partner with the marketing team in the development and modification of short and long-range community marketing plans and budgets by providing competitor information, data and feedback.
Ability to develop sales plans to support the budget and achieve the desired objectives.

Responsibilities

Creates and implements a comprehensive sales strategy that aligns with organizational targets and conversion expectations.
Oversees, in collaboration with VP of Sales and Marketing, use of marketing budget dollars to assure optimal exposure and maximum efficiencies. Coordinates planning and use of marketing budget dollar to create shared efficiencies in media.
Assists community and regional leadership team with performance diagnosis, including creating and implementing field performance plans.
Actively partners with Sales, Marketing, Training and Development, People Services, and Operations in the recruitment, interviewing, hiring, training, coaching, evaluating, and disciplining of all sales positions within the area.
Oversees and/or completes the marketing plan and budgetary process for the area. Partners with the marketing team in the development and modification of short and long-range community marketing plans and budgets by providing competitor information, data and feedback. Develops sales plans to support the budget and achieve the desired objectives.
Coordinates the completion of competitive analysis on all communities within the area and keeps current on competitive projects and programs in the marketplace within the area. Understands local markets within assigned area and makes pricing and toolbox recommendations as needed.
Monitors marketing and sales performance expectations. Assesses the skills and abilities of sales staff and coaches, trains and motivates as appropriate to achieve success. Reviews and analyzes weekly and monthly sales and marketing reports to ensure accuracy of information and to make recommendations for necessary changes.
Conducts quality assurance calls on all selling/marketing staff including business development calls and analyzes competitor data for community staff.
Visits each community within area on a scheduled basis, approved by VP, Sales and Marketing, and partners with on-site marketing teams and Executive Directors in the execution of the sales and marketing programs and strategies to achieve and maintain full occupancy as defined by the community’s business plan. Attends and participates in team meetings within area.
Partners with Training and Development to actively participate in sales training activities for the area.
Promotes the company in a positive manner and sets an example for company standards for excellence. Serves as a consensus builder among community Sales and Operations teams.
Encourages teamwork through cooperative interactions with Regional Vice President of Operations and other home office associates. Educates and supports Operations partners on sales and marketing programs for their respective communities.
Maintains comprehensive knowledge of the lead tracking/management system, trouble shooting and training. Monitors community lead and business tracking systems, sales tools and resources to ensure compliance with system usage and follow up statistics.
Develops a culture that supports intra-company transfer policy to enhance resident retention within the managing company system.
Oversees the business development coordination between communities to provide optimum results without duplication of resources.
Performs other duties as needed or assigned.