National Sales Manager – Canada, Professional B2B (f/m/d)

Freudenberg Group

13d•CA$120,000 - CA$150,000•Hybrid

About The Position

The National Sales Manager is a key member of the Professional Americas Leadership Team (PALT) and is responsible for leading and growing the FHCS Canadian Professional (B2B) business, including overall sales strategy, profitability, distribution, and channel development. This role involves defining and executing the overall sales strategy, leading and developing the Canadian Sales Team, collaborating with cross-functional teams, and driving the sales organization through transformation. The manager will own the forecasting process, manage trade investments, monitor business performance, and lead top-to-top customer engagement.

Requirements

Located in the Greater Toronto Area (GTA), with the ability to work a hybrid schedule (minimum of 3 days per week in the office once established).
Travel is estimated at 20–30%, including domestic travel (primarily Toronto and Quebec) and international travel 2–3 times per year (primarily the U.S., and Germany every other year).
7+ years of managerial experience in Sales, with a strong preference for B2B experience (cleaning industry experience is a plus).
Experience in healthcare and/or hospitality channels is highly desirable.
Proven ability to lead, coach, and develop high-performing sales teams.
Proven experience developing and executing sales strategies, distribution plans, and new business development initiatives.
Strong financial acumen, including experience managing sales performance, gross profit, and P&L responsibilities.
Working knowledge of supply chain processes, production, and product development.
Proven track record of success in turning around businesses.
Strong leadership capabilities, including acting with integrity and accountability, setting high performance standards, managing employee performance, and making sound decisions in complex situations.
High level of initiative and ownership, with strong follow-through and accountability for results.
Analytical and strategic thinker with a structured, data-driven approach to problem-solving and decision-making.
Excellent communication and presentation skills; able to communicate with clarity, maintain transparency, foster open dialogue, and deliver feedback constructively.
Bachelor’s degree required.

Nice To Haves

MBA preferred.

Responsibilities

Define and execute the overall sales strategy, including setting and cascading targets aligned with regional and country-level priorities to drive business growth.
Lead, coach, develop, and motivate the Canadian Sales Team, including both direct employees and external partners (brokers).
Collaborate closely with cross-functional teams, including Product Development, Global Marketing, Supply Chain/Customer Service, and regional peers.
Lead the sales organization through transformation toward a fully professional structure, while role modeling and reinforcing FHCS Guiding and Business Principles.
Own the forecasting process in partnership with the forecasting analyst and Key Account Managers (KAMs), as well as the development and execution of the Annual Operating Plan (AOP).
Provide clear direction on trade investments, A&P, and AOC management.
Monitor and analyze business performance (customer sales, product performance, distribution, merchandising, and profitability) against targets and ensure consistent reporting.
Identify gaps and implement corrective actions to achieve growth and profitability targets, including OR and key KPIs.
Lead top-to-top customer engagement, including negotiations with key national and regional accounts.
Drive sales capability development by identifying training needs, delivering product and sales training, and reinforcing the Challenger Sales model.
Leverage and optimize sales force effectiveness tools, including adoption and use of C4C (CRM system).