National Sales Director

Genetec

3d•Hybrid

About The Position

Genetec is a global technology company that has been transforming the physical security industry for over 25 years. Today, the company develops solutions designed to improve security, intelligence, and operations for enterprises, governments, and the communities in which we live. We are seeking a dynamic and results-driven National Sales Director, Canada to lead the growth of Genetec's business across the country. Reporting to the Vice-President, Sales North America, this role is responsible for executing the Canadian sales strategy, driving revenue growth across all market segments, and leading a high-performing sales team. The National Sales Director will develop strong relationships with customers, channel partners, consultants, and industry stakeholders while identifying new business opportunities and expanding Genetec's market presence. Working closely with teams across North America, this individual will help align regional priorities with corporate objectives, foster a culture of growth, collaboration, and sales excellence, and build deep trust across the Canadian sales organization and beyond through clear communication and effective leadership of change initiatives that support sustainable growth.

Requirements

Bachelor’s degree in Business Administration, Engineering, Computer Science, or a related field
10+ years of sales experience in the technology, software, SaaS, or physical security industry
5+ years of experience leading and developing high-performing sales teams
Proven track record of achieving revenue growth and exceeding sales targets
Experience developing and executing sales strategies and go-to-market plans
Strong leadership, coaching, and team development skills
Experience building relationships with executive-level customers, partners, and key stakeholders
Strong business acumen, strategic thinking, and decision-making skills
Excellent communication, presentation, and negotiation skills
Located in a major metropolitan area in Canada, with a preference for Toronto or Montreal
Fluent in English; French is an important asset
Valid passport and driver's license, with the ability to travel up to 75%
Strong understanding of IP-based technologies, networking, and enterprise IT environments
Previous experience with cloud and SaaS solutions
Experience supporting solution roll-outs, implementations, and related change management initiatives
Ability to conceive, position, and support complex enterprise solutions and large-scale system deployments
Strong understanding of system integrations, solution architectures, and technology ecosystems
Ability to communicate technical concepts effectively to both technical and non-technical audiences

Nice To Haves

French is an important asset

Responsibilities

Develop and execute the national sales strategy to drive revenue growth, market share expansion, and long-term business success across Canada
Translate that strategy into clear priorities for the Canadian sales organization
Lead, coach, and develop a high-performing sales organization, fostering a culture of accountability, collaboration, customer focus, trust and continuous improvement while supporting talent development and succession planning
Own the achievement of annual, quarterly, and monthly revenue targets across all product lines, including strategic growth initiatives such as SaaS solutions
Establish performance objectives, monitor sales effectiveness, and drive accountability for pipeline development, forecasting accuracy, and business outcomes
Develop and execute go-to-market strategies that align with corporate objectives and address evolving customer, partner, and market needs
Identify new business opportunities, emerging markets, and growth strategies to strengthen Genetec's position across Canada
Build and maintain executive-level relationships with customers, channel partners, consultants, technology partners, industry associations, and key stakeholders to support business growth and strategic opportunities
Partner with Marketing, Product Management, Customer Experience, and other cross-functional teams to maximize business results, support market initiatives, and influence product strategy through customer and market insights
Monitor market trends, competitive activity, industry developments, and customer requirements to inform strategic decision-making and competitive positioning
Ensure effective execution of channel programs, partner engagement strategies, project registration processes, and sales best practices
Lead forecasting, business planning, budgeting, territory design, and resource allocation activities, providing regular business updates and recommendations to senior leadership
Ensure effective use of CRM and sales tools to maintain operational excellence, data integrity, and actionable business insights
Champion alignment between Canadian market priorities and corporate objectives while maintaining strong collaboration with North American leadership and corporate teams
Approve strategic account plans, pricing decisions, and commercial initiatives in support of company objectives and growth targets
Promote continuous improvement and champion sustainable growth and change
Continue to expand a culture of performance and collaboration