National Retail Manager (12-month contract)
About The Position
At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same. Job Summary: The National Retail Manager leads the development and supports the execution of national and scalable commercial retail initiatives that align with the organization’s portfolio and growth strategies. This role works cross-functionally to help drive omnichannel sales growth through collaboration, national retail program integration and support, and the development of consistent commercial tools and frameworks. The position plays an important coordination role across Sales, Marketing, Market Strategy, Category Development, Insights, and Digital teams to help translate strategy into clear, executable programs that support customer and business objectives.
Requirements
- University Education
- 5-7 Years’ Experience in Brand/Shopper marketing roles within the alcoholic beverage / consumer packaged goods industry
- Proven ability to diagnose complex business problems and identify root causes
- Demonstrated experience developing innovative solutions and strategic recommendations
- Strong analytical skills with a disciplined, data-driven approach to problem-solving and decision-making
- Exceptional influencing and consulting skills
- Proven ability to collaborate with and influence senior leadership, both internally and externally
- Experience working effectively with field sales and customer-facing teams
- Strong organizational, coordination, and time management skills
- High level of accountability with the ability to manage multiple priorities and meet deadlines
Responsibilities
- National Program Development & Sell-In Lead the development of national shopper marketing programs that support key portfolio priorities, including partnerships & innovation launches
- Partner with Sales, Category Development & Market Strategy to support the national sell-in of programs, ensuring clear communication of strategy, value proposition, and execution requirements
- Work with the regional Shopper Marketing managers to translate brand and portfolio strategies into compelling retail activation plans that drive conversion at retail, and report back on the performance of these plans
- Ensure all programs are designed for scalability while allowing flexibility for regional or retailer-specific nuances
- Lead the development and execution of national shopper partnership programs
- Identify and evaluate national partnership opportunities that align with portfolio priorities and drive incremental growth
- Manage partner relationships and ensure programs are executed on time, on budget, and with measurable impact
- Support the development and execution of national launch & integration plans for new agency wine products
- Collaborate with New Agency Portfolio Management and Sales to align on launch & integration priorities, distribution targets, and execution strategies
- Ensure launch toolkits are comprehensive, retailer-ready, and adaptable across channels (in-store, e-commerce, and digital)
- Act as the key liaison between 3rd party sales partner to ensure smooth transition from listing acquisition to in-market execution
- Partner closely with regional shopper marketing managers to ensure all elements required for launch are in place POS, displays, sampling, and promotional support
- Coordinate timing of activation with product availability and retailer calendar
- Ensure continuous improvement of onboarding process by building and refining a standardized onboarding framework for non-alc partnerships
- Develop templates and best practices
- Identify bottlenecks and improve speed-to-shelf
- Ensure consistency while allowing flexibility for retailer nuances
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What This Job Offers
Career Level
Manager
Education Level
No Education Listed
