National Digital Marketing and CRM Coordinator

Trail Life USA•Belton, SC

2d•Hybrid

About The Position

As National Digital Marketing and CRM Coordinator, you’ll play a critical role in telling Trail Life’s story across platforms. You will support branding, engagement, and digital growth through social media, email marketing, paid media, content design, and website management. You will drive data informed decision making through CRM management and performance. You will collaborate cross-functionally with store, creative, and communication teams to create compelling digital experiences that grow membership, strengthen donor engagement, and inspire new Troops to launch. Ideal candidates will have a heart for discipleship, enjoy creative collaboration, and thrive in a fast-paced, mission-focused environment.

Requirements

Strong understanding of social media platforms and scheduling tools
Experience running paid media campaigns (Google Ads, YouTube, Meta)
Familiarity with CMS platforms such as HubSpot, WordPress, or similar
Skilled in using analytics platforms (Google Analytics, HubSpot, Meta dashboards)
Highly organized, self-motivated, and able to manage multiple projects
Analytical thinker with a passion for problem-solving and optimization
Membership in Trail Life USA, subscription to and constant adherence to the Trail Life USA Statements of Faith and Values, agreement and adherence to the Trail Life Code of Conduct, and agreement and adherence to the Employee Handbook.

Nice To Haves

Basic HTML/CSS knowledge
Understanding of ecommerce and product marketing strategy

Responsibilities

Support Trail Life’s brand voice and mission by developing organic social strategies that drive engagement and community storytelling.
Build and manage a comprehensive content calendar for social platforms.
Create and schedule posts across Facebook, Instagram, YouTube, LinkedIn, and others.
Monitor trends and identify user-generated content and Troop success stories.
Manage and optimize paid social media advertising.
Track KPIs using HubSpot, Google Analytics, and UTM tracking.
Collaborate to align messaging across platforms.
Expand Trail Life’s digital reach through targeted advertising campaigns designed to grow awareness, drive conversions, and fuel ministry impact.
Develop, manage, and optimize digital advertising campaigns across Google Search, YouTube, Display, and social media.
Conduct keyword research and implement targeting strategies for Google Ads.
Develop video and visual ad assets with the Creative team.
Monitor campaign performance: CPC, CPV, CTR, ROAS, and conversions.
Use A/B testing to improve messaging and creative effectiveness.
Stay updated on paid media trends and recommend innovative tactics.
Integrate ad campaigns into broader campaign strategy for unified messaging and ROI.
Create content that reinforces Trail Life’s message, fuels engagement, and communicates impact.
Assist in content ideation for blog and video based on performance data and trends.
Work with Creative and Communications teams to develop cross-platform content.
Maintain and enhance Trail Life’s digital presence across websites and visual assets.
Update and manage website content using HTML/CSS and CMS platforms.
Build and optimize landing pages for events and campaigns.
Organize and maintain the internal image library and digital asset folders.
Provide fast-turnaround graphics and layouts for internal stakeholders under the guidance of the Director of Marketing.