National Channel Manager

WEG Electric Corp•Duluth, GA

About The Position

WEG Electric Corp. is seeking a strategic, commercially driven leader to shape and execute its U.S. Automation channel strategy. The National Automation Channel Manager will develop and grow WEG’s distribution ecosystem across traditional automation distribution, e-commerce, and systems integrator/solution partner channels. The role is responsible for profitable growth, expanding market presence, strengthening partnerships, and building a scalable distribution network to support long-term business expansion. The position also involves developing channel programs, building executive-level relationships, identifying market opportunities, influencing strategy, and developing high-performing teams.

Requirements

Bachelor’s degree in Business, Engineering, Marketing, or a related field, or an equivalent combination of education and experience.
Minimum 10 years of experience in industrial automation, electrical products, distribution management, channel management, or a related B2B industry.
Proven success developing and managing distributor, channel, partner, or reseller networks, including creating and executing channel programs, go-to-market strategies, pricing structures, and incentive programs.
Experience leading managers and developing high-performing teams.
Strong understanding of industrial automation products, U.S. distribution channels, and channel partner ecosystems.
Working knowledge of PLCs, HMIs, drives, motion control, robotics, and related automation technologies.
Proven ability to drive channel growth, market expansion, and business development.
Strong leadership, business planning, negotiation, communication, and financial management skills.
Must be authorized to work in the United States; visa sponsorship is not offered.
Submit an updated resume and complete the application to be considered.

Nice To Haves

Experience with AHTD, Systems Integrator, Solution Partner, or similar channel partner programs.
Experience supporting or managing e-commerce sales channels.
Experience working with industrial automation manufacturers, distributors, systems integrators, or technology partners.
Demonstrated success building strategic partnerships that accelerate revenue growth and market penetration.

Responsibilities

Develop and execute WEG’s national Automation channel strategy across distribution, e-commerce, and systems integrator/solution partner segments.
Lead and develop a team of channel leaders responsible for growth and performance across key market segments.
Build and maintain strategic relationships with distributors, systems integrators, solution providers, and other key channel partners.
Develop channel programs, business plans, pricing strategies, incentives, and engagement models to support profitable growth.
Identify opportunities to expand market share, geographic coverage, industry penetration, and partner capabilities.
Establish performance expectations, accountability measures, and growth objectives for channel partners and internal teams.
Collaborate with Sales, Marketing, Product Management, Pricing, Supply Chain, Finance, and other cross-functional teams to support business objectives.
Drive continuous improvement of channel strategies, partner programs, and go-to-market initiatives.
Develop forecasting, business planning, and performance management processes to support scalable growth.
Advocate for the Automation channel network and align external market opportunities with internal resources.